by on May 7, 3:30 PM
Crispin Porter + Bogusky, BBDO and GSD&M are the three remaining agencies vying for the creative portion of Best Buy's $200 million account.
by on May 7, 3:30 PM
Citi moved the majority of its $150 million global brand advertising account from Fallon to Publicis.
by on May 7, 3:30 PM
Bernstein-Rein was named agency of record for Stiletto Brands, a premium spirits importer headquartered in New Orleans. The agency is handling all aspects of the national brand and product launch for Stiletto Super Premium Vodka.
by on May 7, 3:30 PM
Restaurant chain Bugaboo Creek selected Small Army as its marketing agency of record following a review. Creative will include print, radio, interactive, public relations and media planning and buying.
by on May 7, 3:30 PM
Universal McCann was awarded the Sony Pictures Releasing $20 million account. The agency won the traditional and online communications planning and buying portfolio.
by on May 7, 3:30 PM
Brown-Forman named Draftfcb agency of record for its recently acquired Casa Herradura brands, which include the Herradura and el Jimador Tequila brands. Work is expected later this year and will consist of TV, print, outdoor, retail and promotional experiential programs.
by on May 7, 3:30 PM
Hershey pulled media planning for some of its biggest brands out of MPG and consolidated at its media buying agency, OMD. The move comes nearly two years after The Hershey Co. assigned advertising for its Hershey's, Reese's, Kisses, Take 5, York and Kit Kat brands to Havas' Arnold Worldwide unit, and MPG picked up planning as its sister media agency.
by on May 7, 3:30 PM
Anson-Stoner was named agency of record for Kennedy Space Center Visitor Complex. The agency will handle advertising and media buying duties in an effort to attract more visitors. Spending was not released.
by on May 7, 3:30 PM
Splenda placed creative duties on its $35 million account in review. DDB, BBDO, JWT and Mother are competing for the work. Alchemy previously handled the account.
by on May 7, 3:30 PM
Activision awarded DDB the creative portion of its $30 million advertising account.