by on May 7, 3:30 PM
Hershey pulled media planning for some of its biggest brands out of MPG and consolidated at its media buying agency, OMD. The move comes nearly two years after The Hershey Co. assigned advertising for its Hershey's, Reese's, Kisses, Take 5, York and Kit Kat brands to Havas' Arnold Worldwide unit, and MPG picked up planning as its sister media agency.
by on May 7, 3:30 PM
Brown-Forman named Draftfcb agency of record for its recently acquired Casa Herradura brands, which include the Herradura and el Jimador Tequila brands. Work is expected later this year and will consist of TV, print, outdoor, retail and promotional experiential programs.
by on May 7, 3:30 PM
Universal McCann was awarded the Sony Pictures Releasing $20 million account. The agency won the traditional and online communications planning and buying portfolio.
by on May 7, 3:30 PM
Restaurant chain Bugaboo Creek selected Small Army as its marketing agency of record following a review. Creative will include print, radio, interactive, public relations and media planning and buying.
by on May 7, 3:30 PM
Bernstein-Rein was named agency of record for Stiletto Brands, a premium spirits importer headquartered in New Orleans. The agency is handling all aspects of the national brand and product launch for Stiletto Super Premium Vodka.
by on May 7, 3:30 PM
Citi moved the majority of its $150 million global brand advertising account from Fallon to Publicis.
by on May 7, 3:30 PM
Crispin Porter + Bogusky, BBDO and GSD&M are the three remaining agencies vying for the creative portion of Best Buy's $200 million account.
by on May 7, 3:30 PM
Zig has been awarded the advertising business for Girls Inc., a national nonprofit dedicated to inspiring all girls to be strong, smart and bold. The assignment includes TV, print, interactive and guerilla marketing. Goodby, Silverstein & Partners previously handled the account.
by on May 7, 3:30 PM
Starcom Barcelona was selected by international shoe brand, Camper, to plan and execute its media investment on an international level. In addition, Starcom MediaVest Group affiliate, StarLink, will handle strategic planning and investment for the US piece of this global media assignment in Camper's target US markets. Starcom Barcelona will manage the development of strategy, planning, negotiation and media buying for Spain, as well as the coordination of activity in other countries such as the USA, UK, Italy, Germany and France. Creative for the new campaign was created by Camper's new agency, Madre Buenos Aires.
by on May 7, 3:30 PM
Electronics and appliances retailer hhgregg named Zimmerman Advertising as its lead agency. The account is estimated at $25 million.