by on Nov 12, 3:48 PM
REI, an outdoor clothing and sporting goods company, placed creative and media duties on its $20 million account in review. Copacino + Fujikado currently handles the account.
by on Nov 12, 3:48 PM
Wyndham Worldwide Corp. placed creative duties on three of its hotels in review: Howard Johnson, Travelodge and Super 8. Eastwest Marketing Group handles the Howard Johnson and Travelodge accounts. The combined advertising accounts are valued at $28 million.
by on Nov 12, 3:48 PM
SpiralFrog, a free ad-supported digital music experience, tapped Night Agency as agency of record for all creative advertising duties.
by on Nov 12, 3:48 PM
Samsung awarded its $500 million global media buying account to Starcom, following a review. The agency bested incumbent MindShare for the win.
by on Nov 12, 3:48 PM
Donat/Wald was named agency of record for LegalZoom.com, an online provider of legal document services. The agency will manage strategic planning and creative development of advertising across all offline and online channels, beginning with a national cable television campaign in early 2008.
by on Nov 12, 3:48 PM
Comcast awarded creative duties on its business services account, estimated between $10 and $20 million, to Berlin Cameron United. The agency bested Euro RSCG for the win. The Richards Group previously handled the account.
by on Nov 12, 3:48 PM
IMAGES USA was awarded a five-year contract extension by Amtrak to provide a variety of marketing services with the goal of increasing ridership in both the multicultural and general marketplace. The agency will provide creative services, media placement, promotions, special events and public relations for the railroad's long distance service, regional trains in the East, and its premium Acela Express service. IMAGES will create new print, radio and online campaigns for the railroad company, which targets African Americans and Hispanics nationally, and now the General Market for Amtrak East.
by on Nov 12, 3:48 PM
Kao Brands, marketer of numerous brands, including Jergens, consolidated its $150 million media account at Initiative. The agency already handled media buying and now adds media planning chores.
by on Nov 12, 3:48 PM
Initiative, Optimedia, Havas Media and incumbent, Carat are the four agencies competing for the combines $800 million Hyundai/Kia media account.
by on Nov 12, 3:48 PM
Clarity Media Group selected Thomas Taber & Drazen as its advertising/marketing agency of record. The account includes strategic, creative and media planning responsibilities for The San Francisco Examiner, Washington Examiner, Baltimore Examiner and examiner.com. Maiden Lane in San Francisco, which closed in July, previously handled the work. Billings were not released.