• Bard's Tale Beer - Hunt Adkins
    Bard's Tale Beer Co., brewer of Dragon's Gold gluten-free beer, has named Hunt Adkins as its first advertising agency of record. First work will break in March 2008. Spending was not released.
  • E*TRADE - Grey
    E*TRADE selected Grey New York to handle creative chores on its $180 million account. The agency mutually parted ways with BBDO New York following a conflict of interest with BBDO's Bank of America assignment. Agency.com remains E*TRADE's online agency, while Spark Communications (formerly Starlink IP) will continue to handle TV and online media buying duties.
  • The Learning Channel - Martin Agency
    The Learning Channel has parted ways with its agency of record, Martin Agency.
  • Allen-Edmonds - OLSON
    Allen-Edmonds, a premium men's footwear manufacturer, selected OLSON as its agency of record. The agency will be responsible for developing all integrated brand efforts for the company. Fallon previously handled the account.
  • Hyundai/Kia
    Hyundai/Kia named five agencies competing for the companies' combined $800 million account: Optimedia, Initiative, Havas Media, Horizon Media and incumbent, Carat.
  • Fortis - Grey
    Grey was named lead creative agency for Fortis, a financial services company. The global account is valued at $200 million.
  • Hotels.com - TargetCast
    TargetCast was awarded the $68 million Hotels.com media account, following a review. The agency bested Horizon and Optimedia for the win. Incumbent Doner did not defend.
  • Anchor Blue - Davidandgoliath
    Davidandgoliath was named agency of record for Anchor Blue, a retailer and clothing company formerly known as Miller's Outpost, and its Levis/Docker outlets. KSL Media was tapped to handle media chores.
  • Caesars - Leo Burnett
    Caesars tapped Leo Burnett to handle creative chores on its estimated $20 million advertising account.
  • Mike's Hard Lemonade
    Amalgamated, Droga5, Cole + Weber United and Mullen advanced in the pitch for the Mike's Hard Lemonade account, valued at $30 million.
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