Bard's Tale Beer Co., brewer of Dragon's Gold gluten-free beer, has named Hunt Adkins as its first advertising agency of record. First work will break in March 2008. Spending was not released.

E*TRADE selected Grey New York to handle creative chores on its $180 million account. The agency mutually parted ways with BBDO New York following a conflict of interest with BBDO's Bank of America assignment. Agency.com remains E*TRADE's online agency, while Spark Communications (formerly Starlink IP) will continue to handle TV and online media buying duties.

The Learning Channel has parted ways with its agency of record, Martin Agency.

Allen-Edmonds, a premium men's footwear manufacturer, selected OLSON as its agency of record. The agency will be responsible for developing all integrated brand efforts for the company. Fallon previously handled the account.

Hyundai/Kia named five agencies competing for the companies' combined $800 million account: Optimedia, Initiative, Havas Media, Horizon Media and incumbent, Carat.

Grey was named lead creative agency for Fortis, a financial services company. The global account is valued at $200 million.

TargetCast was awarded the $68 million Hotels.com media account, following a review. The agency bested Horizon and Optimedia for the win. Incumbent Doner did not defend.

Davidandgoliath was named agency of record for Anchor Blue, a retailer and clothing company formerly known as Miller's Outpost, and its Levis/Docker outlets. KSL Media was tapped to handle media chores.

Caesars tapped Leo Burnett to handle creative chores on its estimated $20 million advertising account.

Amalgamated, Droga5, Cole + Weber United and Mullen advanced in the pitch for the Mike's Hard Lemonade account, valued at $30 million.