Saatchi & Saatchi scored creative duties on Miller Brewing's Miller Chill brand. Y&R Chicago previously handled the work on the estimated $50 million account.

MindShare North America has been awarded media planning and buying responsibilities for American Family Insurance. The business includes traditional, multicultural, and digital media buying and planning duties.

Following a national review, The Patrón Spirits Company selected The Richards Group as advertising agency of record for the company's recently acquired Ultimat vodka brand. The Richards Group also serves as agency of record for The Patrón Spirits Company's flagship Patrón tequila brand. The company will spend $15 million in marketing support this year to re-launch Ultimat.