TBWA/Chiat/Day, Cutwater, BBDO Worldwide and Ogilvy & Mather are the four agencies competing for nVidia's $30 million advertising account.

Pool & Spa Professionals placed its creative and media account, valued at $10-12 million, in review. Competing for the account are The Richards Group, Blattner Brunner and Carton Donofrio Partners.

JC Penney awarded Vidal Partnership creative chores on its U.S. Hispanic account. Dieste Harmel & Partners previously handled the account.

Golf technology company SkyGolf named NYCA as its agency of record.

RPA was named agency of record to handle media buying for Reily Foods, a Louisiana-based food and beverage company, three Honda Dealer Advertising Associations, six Acura Dealer Advertising Associations and Haggman Advertising, Design and Public Relations in Manchester, Mass. The accrued billings are valued at $7 million.

Following a national review, The Patrón Spirits Company selected The Richards Group as advertising agency of record for the company's recently acquired Ultimat vodka brand. The Richards Group also serves as agency of record for The Patrón Spirits Company's flagship Patrón tequila brand. The company will spend $15 million in marketing support this year to re-launch Ultimat.

MindShare North America has been awarded media planning and buying responsibilities for American Family Insurance. The business includes traditional, multicultural, and digital media buying and planning duties.

Saatchi & Saatchi scored creative duties on Miller Brewing's Miller Chill brand. Y&R Chicago previously handled the work on the estimated $50 million account.

BBDO West and PHD West have been named by Harrah's Entertainment to handle creative and media chores on Harrah's and Harrah's Resort brands. Tracy Locke & Partners continues to manage all field-related advertising and promotions. Work will include television, print, outdoor and online, among other elements. The account is estimated at $50 million.

Microsoft awarded Crispin Porter + Bogusky creative chores on an estimated $300 million global assignment. The agency bested Fallon for the win.