• Nemacolin Woodlands Resort - Garrison Hughes
    Nemacolin Woodlands Resort named Garrison Hughes as its agency of record, responsible for newspaper, magazine and radio advertising, as well as direct mail and collateral. Budget is undisclosed. Previous advertising was handled in-house.
  • Nissan North America
    Nissan North America placed its multicultural account in review.
  • Mucinex - MPG
    MPG was awarded the $85 million Mucinex media planning and buying account without a review. Initiative previously handled the account.
  • mcgarrybowen - Hewlett-Packard
    Mcgarrybowen was added to the Hewlett-Packard agency roster, charged with handling project work.
  • Rhapsody - Droga5
    Rhapsody America selected Droga5 and Optimedia US to lead the U.S. brand advertising and media planning for its Rhapsody service. Optimedia US will develop overall strategy for and the implementation of national broadcast, online and print media buys for Droga5-developed creative.
  • RPA
    RPA was named agency of record to handle media buying for Reily Foods, a Louisiana-based food and beverage company, three Honda Dealer Advertising Associations, six Acura Dealer Advertising Associations and Haggman Advertising, Design and Public Relations in Manchester, Mass. The accrued billings are valued at $7 million.
  • NYCA - SkyGolf
    Golf technology company SkyGolf named NYCA as its agency of record.
  • JC Penney - Vidal Partnership
    JC Penney awarded Vidal Partnership creative chores on its U.S. Hispanic account. Dieste Harmel & Partners previously handled the account.
  • Pool & Spa Professionals
    Pool & Spa Professionals placed its creative and media account, valued at $10-12 million, in review. Competing for the account are The Richards Group, Blattner Brunner and Carton Donofrio Partners.
  • nVidia
    TBWA/Chiat/Day, Cutwater, BBDO Worldwide and Ogilvy & Mather are the four agencies competing for nVidia's $30 million advertising account.
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