• Starcom - Bank of America
    Bank of America awarded its $230 million media planning and buying account to Starcom, following a review that began in December. The account will be staffed out of the agency's Chicago office, with some help from Boston. Starcom will work with BBDO, Hill Holliday, and other agency partners working on the bank's business.
  • Deutsch - vineyard vines
    Deutsch partnered with vineyard vines in a partnership which differs from the traditional client and agency relationship.
  • LevLane
    Three philanthropy-related accounts, Bread & Roses Community Fund, Business Leaders Organized for Catholic Schools and Delaware Valley Grantmakers, tapped LevLane to handle media relations.
  • Giant Eagle
    Giant Eagle, a supermarket chain, placed its creative and media planning account, estimated at $20 million, in review. Incumbent The Richards Group will not defend.
  • TargetCast tcm - Sidney Frank Importing Co.
    TargetCast tcm was tapped to handle all media strategy, planning and buying for Jagermeister, Tommy Bahama Rum and Jacques Cardin Cognac, three Sidney Frank Importing Co. brands. Billings were not released.
  • Critical Mass - Pearle Vision
    Critical Mass was named interactive agency of record for Pearle Vision, a Luxottica Group retail brand. The agency will provide strategic, creative and development services.
  • Rhapsody - Droga5
    Rhapsody America selected Droga5 and Optimedia US to lead the U.S. brand advertising and media planning for its Rhapsody service. Optimedia US will develop overall strategy for and the implementation of national broadcast, online and print media buys for Droga5-developed creative.
  • mcgarrybowen - Hewlett-Packard
    Mcgarrybowen was added to the Hewlett-Packard agency roster, charged with handling project work.
  • Mucinex - MPG
    MPG was awarded the $85 million Mucinex media planning and buying account without a review. Initiative previously handled the account.
  • Nissan North America
    Nissan North America placed its multicultural account in review.
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