by on Mar 24, 3:00 PM
Bank of America awarded its $230 million media planning and buying account to Starcom, following a review that began in December. The account will be staffed out of the agency's Chicago office, with some help from Boston. Starcom will work with BBDO, Hill Holliday, and other agency partners working on the bank's business.
by on Mar 24, 3:00 PM
Deutsch partnered with vineyard vines in a partnership which differs from the traditional client and agency relationship.
by on Mar 24, 3:00 PM
Three philanthropy-related accounts, Bread & Roses Community Fund, Business Leaders Organized for Catholic Schools and Delaware Valley Grantmakers, tapped LevLane to handle media relations.
by on Mar 24, 3:00 PM
Giant Eagle, a supermarket chain, placed its creative and media planning account, estimated at $20 million, in review. Incumbent The Richards Group will not defend.
by on Mar 24, 3:00 PM
TargetCast tcm was tapped to handle all media strategy, planning and buying for Jagermeister, Tommy Bahama Rum and Jacques Cardin Cognac, three Sidney Frank Importing Co. brands. Billings were not released.
by on Mar 24, 3:00 PM
Critical Mass was named interactive agency of record for Pearle Vision, a Luxottica Group retail brand. The agency will provide strategic, creative and development services.
by on Mar 17, 3:15 PM
Rhapsody America selected Droga5 and Optimedia US to lead the U.S. brand advertising and media planning for its Rhapsody service. Optimedia US will develop overall strategy for and the implementation of national broadcast, online and print media buys for Droga5-developed creative.
by on Mar 17, 3:15 PM
Mcgarrybowen was added to the Hewlett-Packard agency roster, charged with handling project work.
by on Mar 17, 3:15 PM
MPG was awarded the $85 million Mucinex media planning and buying account without a review. Initiative previously handled the account.
by on Mar 17, 3:15 PM
Nissan North America placed its multicultural account in review.