Critical Mass was named interactive agency of record for Pearle Vision, a Luxottica Group retail brand. The agency will provide strategic, creative and development services.
TargetCast tcm was tapped to handle all media strategy, planning and buying for Jagermeister, Tommy Bahama Rum and Jacques Cardin Cognac, three Sidney Frank Importing Co. brands. Billings were not released.
Giant Eagle, a supermarket chain, placed its creative and media planning account, estimated at $20 million, in review. Incumbent The Richards Group will not defend.
Three philanthropy-related accounts, Bread & Roses Community Fund, Business Leaders Organized for Catholic Schools and Delaware Valley Grantmakers, tapped LevLane to handle media relations.
Deutsch partnered with vineyard vines in a partnership which differs from the traditional client and agency relationship.
Bank of America awarded its $230 million media planning and buying account to Starcom, following a review that began in December. The account will be staffed out of the agency's Chicago office, with some help from Boston. Starcom will work with BBDO, Hill Holliday, and other agency partners working on the bank's business.
Virgin Entertainment Group, North America, named Ashba Media as its creative agency of record for its North American chain of Virgin Megastores. The agency will be responsible for developing the company's overall creative platform, as well as the design and execution of consumer marketing communications, including advertising, collateral and in-store graphics and signage.
Mullen was named agency of record for National Grid, an energy delivery company, following a review. Media planning and buying will be handled by mediaHUB from Mullen.
Miramax placed the electronic portion of its media buying and planning account in review. Palisades Media Group currently handles the work.
Frito-Lay trimmed its agency roster down to two, removing Element 79 from the mix.