• Barker/DZP - Hastens Sangar AB
    Barker/DZP was named global agency of record for Swedish luxury bed maker, Hästens Sängar AB. The global budget is $10 million.
  • Mitsubishi Motors North America
    Mitsubishi Motors North America placed creative and digital chores from its $190 million U.S. advertising account in review. BBDO West currently handles creative and will not defend. Organic handles interactive work.
  • Stein Rogan + Partners - Brinker Capital
    Following a review, investment management firm Brinker Capital named Stein Rogan + Partners its interactive agency charged with redeveloping its Web site.
  • Carnival Cruise Lines
    Arnold, Euro RSCG, Kirshenbaum Bond + Partners, DraftFCB, McCann Erickson, Deutsch and BBDO are the seven agencies vying for Carnival Cruise Lines' U.S. marketing services account.
  • Massachusetts Energy Consumers Alliance - Kelliher Samets Volk
    The Massachusetts Energy Consumers Alliance named Kelliher Samets Volk Boston as its first agency of record. Billings were not disclosed.
  • Zimmerman Advertising - Pep Boys
    Pep Boys awarded Zimmerman Advertising its estimated $85 million marketing account.
  • Ruth's Chris Steak House
    Ruth's Chris Steak House tapped Merkley + Partners to handle creative duties on its $5 million advertising account.
  • L.L. Bean
    Modernista, Cramer-Krasselt, GSD&M Idea City, Cutwater and McKinney are the five agencies competing for L.L. Bean's $30 million advertising account.
  • Wachovia
    Wachovia placed its $145 million media and creative account in review. Carat currently handles the media account and Mullen handles creative chores.
  • Heavenly Mountain Resort - McGarrah/Jessee
    Heavenly Mountain Resort in Lake Tahoe tapped McGarrah/Jessee to handle its U.S. branding efforts. The agency will handle TV, radio, print and direct mail advertising, along with media buying and planning duties.
« Previous Entries