FirstBank, Lakewood, Colo. named TDA Advertising & Design its agency of record, following a review. Ryden & Associates previously handled the account, valued at $5 million.

BCF was awarded advertising, promotional and package design chores for Massimo Zanetti Beverage USA, the nation's third biggest coffee producer.

New Line shifted media chores on its $250 million account from Carat to MediaCom, without a review.

DDB Chicago was tapped to lead the strategic direction and creative for Bel Brands new product Boursin, an upscale cheese spread that Bel Brands USA purchased from Unilever. Boursin marks the fourth brand in the Bel Brands portfolio that DDB handles.

GSD&M Idea City has retained the U.S. Air Force advertising account. The 10-year contract is valued at $350 million.

Jackson Hewitt placed creative and media chores on its $30 million account in review. DeVito/Verdi currently handles creative.

KSL Media was awarded 4 accounts: Publishers Clearing House, valued at $10 million; Telebrands, valued at $10 million; Michigan Citizens for Stem Cell Research & Cures, valued at $10 million; and Double Coin, valued at $5 million.

Dr Pepper awarded Deutsch LA creative chores on its $35 million account. Y&R San Francisco previously handled the work. Deutsch LA will handle all advertising for Dr Pepper, while Y&R San Francisco will retain Diet Dr Pepper and four other beverage brands.