Fulgor, a cooking appliance manufacturer, tapped Euro RSCG Chicago to handle strategic and creative duties for its North American launch. The first campaign is expected to launch this fall and include a new brand positioning, print, interactive and promotions.

OpenSkies, a premium transatlantic airline from British Airways, tapped TAXI New York as its creative agency, responsible for all creative communications for OpenSkies as well as the company's brand position and launch campaign. The OpenSkies campaign will break in early summer. Media, which was also part of the review, will be handled by Horizon Media in New York.

Mediaedge:cia successfully defended Visa's media duties in the European Union, besting OMD for the $175 million account.

New Balance consolidated its global media account, valued at $100 million, with PHD. The agency previously handled North American media duties.

Publicis & Hal Riney, Zimmerman and McKinney are the three finalists vying for creative chores on the $15 million Gold's Gym account.

Atlantis Paradise Island, The Bahamas, named ML Rogers, New York, as its North American advertising agency of record. The review was managed by Roth Associates, New York. The incumbent was The Richards Group, Dallas. A $20 million budget consists of TV, radio, newspaper, online, outdoor and direct marketing elements breaking in May. Maxus, New York, will handle media duties.

Restaurant chain Smokey Bones named Push as its branding and advertising agency of record. The agency will provide brand planning, brand and advertising creative development, interactive and web development, media buying and promotions development services.

Zeta Interactive added Foxwoods Resort Casino, Century 21 and Tremor Media to its client roster.

Consumer electronics company Sonos tapped Vox Marketing as its agency of record, responsible for media buying and creative duties on Sonos' direct print, broadcast and electronic advertising campaigns. Sequence is being retained as Sonos' global branding agency.

Boston Public Library named Allen & Gerritsen its advertising agency of record, following a review. The agency is charged with positioning the BPL as the ultimate search engine. The campaign consists of radio, TV, print, online, transit and outdoor components.