• Euro RSCG Worldwide - Jaguar
    Jaguar awarded its global digital business to Euro RSCG Worldwide. The agency will manage the global account from its flagship New York office. The digital assignment expands the existing relationship between Jaguar and the agency to include all online advertising, building and maintaining jaguar.com and all e-CRM responsibilities. Incumbent Global Beach Group and Haymarket Media Group, both based in the UK, participated in the final review.
  • MediaVest - Schering-Plough
    MediaVest has been chosen as media agency for selected Schering-Plough brands, including Levitra and Nasonex. OMD is the incumbent agency. This marks the first time MediaVest has been on the Schering-Plough agency roster.
  • OMD - Eli Lilly & Co.
    OMD was awarded media planning chores, valued at $250 million, from Eli Lilly & Co. MediaCom previously handled the work. Brands such as Cialis, Evista, Humalog, Effient and Byetta are included in the shift.
  • Del Taco - Doner
    Doner has been awarded creative chores on Del Taco's $12 million advertising account.
  • Wirestone - Limelight Networks
    Wirestone was selected by Limelight Networks as its first brand and marketing agency of record, charged with developing a new brand platform and corporate identity.
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