• Zappos
    Zappos placed its creative and media accounts, estimated at $7 million, in review. Incumbent The Ad Store will defend.
  • Reckitt Benckiser
    Consumer Goods Company Reckitt Benckiser placed its global media account, estimated at $1.3 billion, in review. MPG handles the U.S. account while OMD and Zenith Optimedia are roster agencies for global work.
  • Moroch - Make-A-Wish Foundation
    Make-A-Wish Foundation has tapped Moroch to develop a series of national public service announcements. Work consists of TV, print, radio and online elements. Moroch's Hispanic partner agency, iNSPIRE!, will develop Spanish print, radio and online ads.
  • Dorel Industries - Cossette New York
    The Recreational/Leisure segment of Dorel Industries has named Cossette New York as its agency of record. The agency will create campaigns for Cannondale, Schwinn, GT and Mongoose cycling brands, and SUGOI Apparel, in this consolidated move. Campaigns will consist of broadcast, print and online elements. Cossette bested Colle+McVoy for the win.
  • Yoplait - Publicis
    Yoplait yogurt tapped Publicis to handle its U.K. advertising account, estimated at $12 million.
  • Johannes Leonardo - Daffy's
    Johannes Leonardo has been named agency of record for Daffy's. Creative will consist of interactive, outdoor, in-store and cinema ads.
  • Heineken
    Heineken and Heineken Premium Light brands have been placed in review. Incumbent Wieden + Kennedy will defend the accounts, worth an estimated $70 million. The New York offices of Euro RSCG, TBWA/Chiat/Day and StrawberryFrog are also participating.
  • TBWA and Grey, GlaxoSmithKline
    GlaxoSmithKline awarded TBWA global creative work on its smoking-cessation products, including Nicorette and NicoDerm CQ, among others, and Alli, its weight-loss brand. In addition, Grey was awarded creative chores on Tums, Citrucel and FiberChoice brands.
  • PNC Bank - Deutsch New York
    Deutsch New York was awarded PNC Bank's creative and media account, estimated at $100 million.
  • Coty
    Coty cosmetics placed its U.S. media planning and buying account in review. The account is estimated at more than $100 million. Incumbent OMD will defend.
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