Universal McCann was awarded media duties for Panasonic Australia's $10 million account, previously handled by Essence Media.

Ogilvy & Mather was awarded creative chores on Ikea's $90 million advertising account. Deutsch previously handled the account. SCPF, O&M's Hispanic partner, will also work on the account.

Kirshenbaum Bond Senecal + Partners, Arnold and ML Rogers are the three agencies vying for creative chores on Boiron's $15 million advertising account.

Unilever has appointed AKQA to handle its Rexona digital account in Greater China. The agency will provide a full digital service over the next year by creating a series of integrated communication campaigns to help grow the brand. OgilvyOne Shanghai previously handled the account.

1800Hotels.com tapped French/West/Vaughn to handle creative and media chores on its $11 million advertising account.

Mazda placed creative chores of its $150 million advertising account in review. Doner currently handles the work.

The Martin Agency was awarded creative duties for Morgan Stanley's $20 million advertising account. Ogilvy & Mather previously handled the work.

Kraft shifted its Macaroni & Cheese brand to Crispin, Porter & Bogusky, following a review. DraftFCB Chicago previously handled the work. In addition, Kraft placed its Planter's peanuts brand in review.

Cargo was named agency of record for Daimler Vans USA, a subsidiary of Mercedes-Benz USA, which markets Mercedes-Benz Sprinter and Freightliner Sprinter vans. Cargo is handling both brands. The agency will handle all aspects of brand marketing, including strategic planning, interactive design, advertising, brand analytics and media planning and buying.

Initiative was named media agency of record for Tesco Ireland, following a review. The agency will be responsible for strategic channel planning, media planning and buying, full evaluation and modeling of all media communications activity, and the integration of all Tesco's sponsorship platforms.