• The National Pork Board - Schafer|Condon|Carter
    The National Pork Board selected Schafer|Condon|Carter as its agency of record, responsible for all consumer branding and advertising efforts.
  • Beiersdorf - Carat
    Carat was awarded Beiersdorf's U.S. media planning and buying account, valued at $100 million. OMD previously handled the work.
  • CVS
    MediaCom, Mindshare, OMD and Universal McCann are the four agencies competing for CVS'$90 million media account, previously handled by Hill Holliday.
  • Hoffman/ Lewis - Raley's Family of Fine Stores
    Raley's Family of Fine Stores, a family-owned supermarket chain based in West Sacramento, Ca awarded Hoffman/ Lewis its advertising account. Hank Blank conducted the agency search. The agency bested Baker Street Advertising, Swirl and incumbent Mering Carson for the win.
  • Mitsubishi North America
    180 Los Angeles, Cutwater and Barrie D'Rozario Murphy are the three agencies vying for creative chores on Mitsubishi North America's advertising account.
  • Ikea
    Incumbent Deutsch has exited Ikea's creative review. Ogilvy & Mather; Berlin Cameron United; The Kaplan Thaler Group and Euro RSCG remain in contention.
  • KSL Media - Bacardi
    KSL Media scored additional Bacardi work, when the brand consolidated domestic buying and planning with the agency.
  • Porsche
    Porsche placed its global media account in review. Cramer-Krasselt handles U.S. media chores.
  • Dr Pepper Snapple Group - mcgarrybowen
    Dr Pepper Snapple Group awarded mcgarrybowen creative chores on its A&W, Canada Dry and Sunkist brands. Young & Rubicam previously handled the work.
  • Coda Automotive - Goodness Mfg.
    Coda Automotive tapped Goodness Mfg. to handle creative and media chores on its $20 million account.
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