• CVS - Arnold
    Arnold was tapped as lead creative agency on CVS' $90 million advertising account. Hill Holliday previously handled the account.
  • Illegal Pete's - Cactus
    Illegal Pete's hired Cactus as agency of record to grow the company's brand and promote its unique style of healthy mission-style food.
  • Cadbury - Publicis Groupe
    Kraft consolidated media buying chores on Cadbury brands' $120 million account with Publicis Groupe. Horizon Media previously handled the work.
  • Nestle - OgilvyOne
    Nestle USA awarded OgilvyOne digital work on its Wonka candies. Studiocom previously handled the work.
  • E.B. Lane - Arizona Lottery
    Arizona Lottery awarded its five-year advertising contract to E.B. Lane. Riester-Robb previously handled the account.
  • Red Lobster
    Red Lobster placed its creative and media planning accounts in review. Incumbent The Richards Group will not defend.
  • McCann Erickson - Verizon FiOS
    McCann Erickson successfully retained creative chores on Verizon FiOS.
  • Sears Holdings - Digitas
    Sears Holdings moved its digital media planning and buying account from MediaContacts to Digitas.
  • Pacific Life - Engine Company 1
    Pacific Life, a provider of life insurance products, annuities, and mutual funds, tapped Engine Company 1 as its creative agency of record. The agency is developing a network and cable television campaign, slated to launch in the fall. Media buying remains with Mediaspot, Pacific Life's media agency for more than 19 years. Spending is undisclosed.
  • Fathom Communications - 2010 Tony Awards
    Fathom Communications has been selected to handle all creative marketing duties for the 2010 Tony Awards, following a review.
« Previous EntriesNext Entries »