Arnold was tapped as lead creative agency on CVS' $90 million advertising account. Hill Holliday previously handled the account.

Illegal Pete's hired Cactus as agency of record to grow the company's brand and promote its unique style of healthy mission-style food.

Kraft consolidated media buying chores on Cadbury brands' $120 million account with Publicis Groupe. Horizon Media previously handled the work.

Nestle USA awarded OgilvyOne digital work on its Wonka candies. Studiocom previously handled the work.

Arizona Lottery awarded its five-year advertising contract to E.B. Lane. Riester-Robb previously handled the account.

Red Lobster placed its creative and media planning accounts in review. Incumbent The Richards Group will not defend.

McCann Erickson successfully retained creative chores on Verizon FiOS.

Sears Holdings moved its digital media planning and buying account from MediaContacts to Digitas.

Pacific Life, a provider of life insurance products, annuities, and mutual funds, tapped Engine Company 1 as its creative agency of record. The agency is developing a network and cable television campaign, slated to launch in the fall. Media buying remains with Mediaspot, Pacific Life's media agency for more than 19 years. Spending is undisclosed.

Fathom Communications has been selected to handle all creative marketing duties for the 2010 Tony Awards, following a review.