Philadelphia Financial selected LevLane as its first advertising and public relations agency of record. A budget of under $1 million will go to b2b print and digital advertising, collateral, events, Web site design and public relations. First work, targeting private bankers, wealth managers and private placement insurance brokers, will break in November.

Margaritas Mexican Restaurant, Portsmouth, N.H., awarded Nail Communications its advertising account, valued in the low seven-figures. The account was previously handled in-house and by local firms on a project basis.

MGSCOMM successfully defended and retained General Market and Hispanic Market duties for Florida Power & Light Company and NextEra Energy's advertising account.

Hill Holliday was named media agency of record for Supercuts, following a review that consisted of five agencies. The assignment entails media strategy, planning and buying across all channels. Spark Communications, a division of Starcom, previously handled the account.

Big Spaceship was awarded digital work for production company, Lucasfilm.

Colle+McVoy was named global advertising agency of record for Dorel Industries' Recreational/Leisure segment, whose brands include Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOi. The agency will lead global strategic and creative development of integrated programs across all traditional and non-traditional mediums targeted to consumers, independent bike dealers, mass merchants and sporting goods retailers.

Vail Resorts, operator of the six mountain resorts of Vail, Beaver Creek, Breckenridge, Keystone, Heavenly and Northstar-at-Tahoe, selected BBDO San Francisco as its creative agency, following a review. The agency's first assignment will be to create a marketing communications program in support of the Heavenly Mountain Resort in Tahoe. Work debuts in November.

Mindshare was awarded L'Oreal's consolidated media buying and planning account in China, valued at $1 billion.

MetLife awarded Crispin Porter + Bogusky creative chores on its b2c account. Young & Rubicam previously handled the work.

Toshiba USA has named goodness Mfg. as agency of record for its Consumer Electronics' Computers business. New work will break this month for the Holiday season. Spending is estimated at $28 million. Young & Rubicam/Wunderman Southern Calif., previously handled the account.