• Young & Rubicam - Butterball
    Young & Rubicam New York was named agency of record for Butterball turkey, charged with handling strategy, creative, digital and retail initiatives.
  • ECHO Incorporated - Cramer-Krasselt
    ECHO Incorporated, a manufacturer of professional-grade, high-performance hand-held outdoor power equipment, named Cramer-Krasselt's Milwaukee office as its new agency of record. The agency won the creative and media assignment following a review. New work launches next year.
  • Beiersdorf - Draftfcb
    Beiersdorf tapped Draftfcb as its lead global creative agency, in an effort to consolidate its work.
  • PulteGroup - GSD&M Idea City
    Homebuilder PulteGroup named GSD&M Idea City as its new lead agency, without a review. The Richards Group previously handled the account.
  • Modernista - Sears
    Modernista has landed a role on Sears' agency roster, tapped to handle a digital project.
  • Draftfcb - Kraft
    Kraft removed Draftfcb as the U.S. creative agency on four of its brands: Jello, Cool Whip, A1 Steaksauce and Bull's-Eye BBQ sauce.
  • Mindshare - Lufthansa
    Mindshare Worldwide has retained global media responsibilities for Lufthansa, following an international review. Mindshare Germany will continue to coordinate the account from its office in Frankfurt.
  • Darden Restaurants - Starcom
    Darden Restaurants, which includes Red Lobster, Olive Garden and LongHorn Steakhouse brands, tapped Starcom as its media agency. The account is estimated at $300 million.
  • Best Buy - Starcom
    Best Buy consolidated its media buying and planning account, valued at $300 million, with Starcom. Crispin Porter + Bogusky previously handled media planning duties while Starcom already handled media buying chores.
  • Mohegan Sun
    Mohegan Sun casino in Connecticut placed its creative and media account in review, following its split with agency, Kirshenbaum Bond Senecal + Partners.
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