Young & Rubicam New York was named agency of record for Butterball turkey, charged with handling strategy, creative, digital and retail initiatives.

ECHO Incorporated, a manufacturer of professional-grade, high-performance hand-held outdoor power equipment, named Cramer-Krasselt's Milwaukee office as its new agency of record. The agency won the creative and media assignment following a review. New work launches next year.

Beiersdorf tapped Draftfcb as its lead global creative agency, in an effort to consolidate its work.

Homebuilder PulteGroup named GSD&M Idea City as its new lead agency, without a review. The Richards Group previously handled the account.

Modernista has landed a role on Sears' agency roster, tapped to handle a digital project.

Kraft removed Draftfcb as the U.S. creative agency on four of its brands: Jello, Cool Whip, A1 Steaksauce and Bull's-Eye BBQ sauce.

Mindshare Worldwide has retained global media responsibilities for Lufthansa, following an international review. Mindshare Germany will continue to coordinate the account from its office in Frankfurt.

Darden Restaurants, which includes Red Lobster, Olive Garden and LongHorn Steakhouse brands, tapped Starcom as its media agency. The account is estimated at $300 million.

Best Buy consolidated its media buying and planning account, valued at $300 million, with Starcom. Crispin Porter + Bogusky previously handled media planning duties while Starcom already handled media buying chores.

Mohegan Sun casino in Connecticut placed its creative and media account in review, following its split with agency, Kirshenbaum Bond Senecal + Partners.