Spark Communications was named digital media agency of record for ConAgra Foods.

The Los Angeles office of TBWA/Chiat/Day was named creative agency of record for Bare Escentuals. Mindshare was tapped to handle media chores.

Mars consolidated global creative work at existing roster agencies, BBDO and DDB. TBWA/Chiat/Day lost the Pedigree, Whiskas, Starburst and Skittles accounts while SapientNitro lost the Dove chocolate account.

ULTA, nationwide beauty retailer, selected The Richards Group as its strategic marketing agency. The agency will develop and execute multichannel marketing strategies for the company.