Cronin and Company has been tapped by Neopost USA, a producer of mailing and shipping products, for a direct mail campaign and microsite development. The direct mail campaign supports Neopost USA’s launch of its IS-280 iMeter postage meter, a low-volume mail meter for small businesses.

OneRoof Energy, a San Diego-based solar energy products company, has awarded NYCA additional work on its advertising account: Web design and identity projects.

Madigan Pratt & Associates was awarded North American digital marketing, advertising and public relations chores for Rosalie Bay Resort in Dominica.

AeroShot Pure Energy, a brand that delivers consumers an instant airborne shot of energy, named Mechanica as its first agency of record. Spending was not released.

Philips Electronics split its global media account between MPG and incumbent, Carat. MPG was awarded duties for the client's Consumer Lifestyle division (consumer electronics, appliances and other products) in North and South America, and Southern Europe. Carat retained chores for that unit elsewhere and also retained duties for the company's Lighting and Healthcare units globally.

Anheuser-Busch tapped Starcom to handle its U.S. media planning and research alongside Anheuser-Busch’s in-house media planning and buying unit, Busch Media Group. Research and planning duties for all the company’s beer brands span national, local and digital media.

Tierney has retained and expanded its relationship with long-time partner Verizon Wireless. It is now the public relations agency of record for Verizon Wireless’ entire Philadelphia Tri-State. Over the past 13 years, Tierney has supported Verizon Wireless’ efforts in the central, northeastern and southeastern Pennsylvania markets. The agency was recently selected to expand its business to also include southern New Jersey and Delaware.

Warschawski added Robert Talbott, a men's and women’s clothing brand, to its client roster. Spending was not released.

The Simpson Spring Company named Strategis as its agency of record.

Tegrit Group selected GodwinGroup as its branding and marketing agency.