Always On Communications was named media planning and buying agency for Pulmuone Foods USA, Inc., parent company of Wildwood Foods and Monterey Gourmet Foods. The agency will handle digital, social, and print media planning and buying.
Crossmedia was tapped to handle media planning and buying duties in the U.S. for Jagermeister and digital media planning and buying duties for the US Tennis Association.
TeamBuy.ca named DDB Canada as its public relations agency of record.
Initiative was named media agency of record for Sonos, a manufacturer of Wireless HiFi Systems. The agency will handle all media planning, buying and digital marketing efforts. The account will be managed out of Initiative’s Los Angeles office.
Charlie Brown’s Restaurant tapped Looney Advertising and New Media to launch a regional campaign, consisting of print, web, direct mail, social media, PR, and POP components.
Zimmerman Advertising was named creative and media agency of record for Extended Stay Hotels. The budget is estimated between $17-$20 million.
Media Storm has been named agency of record for Open Road Films.
The Philadelphia Industrial Development Corporation selected LevLane as its strategic marketing and communications firm. The two-year contract encompasses business focused marketing, via social and other digital media, collateral creative and design.
Following a two-month review, The Telluride Tourism Board awarded Cultivator Advertising & Design a three-year term as advertising agency of record. An annual budget of under $1 million will go to national online and direct response advertising, especially in support of warm weather attractions including Telluride’s film and music festivals. First work will break in the spring.
Yellin/McCarron has taken over media planning and buying duties for five former Cleveland Communications clients: Harvey Building Products, iParty, MEFA, Miltons, and USFHP. Carol Cleveland, President and owner of Cleveland Communications announced her retirement at the end of the year.