Buffalo Wild Wings Grill and Bar awarded Elevator Chicago agency of record duties for the Chicago Co-op Association. The agency will develop local market programs and support for the chain’s 43 Chicago area restaurants in Illinois, NW Indiana and southeast Wisconsin. The assignment was awarded after a review involving multiple agencies over a two-month period. Spending was not released.
Mindshare was awarded media responsibilities for RAC (Rent-A-Center) in the U.S. and Puerto Rico. The assignment includes media planning and buying responsibilities for traditional broadcast TV and radio. Work will be managed from the agency’s New York office.
Frank Unlimited, Seattle, was named the first advertising agency of record for Sound Credit Union, Tacoma. The agency will develop consumer print, online, radio, out-of-home and point-of-sale advertising, breaking in May. Previous work was handled in-house.
El Pollo Loco selected Butler, Shine, Stern & Partners as its agency of record to handle brand strategy and communications chores.
Walmart Canada tapped Twist Image as its digital agency of record, following a review.
Sunrun named Heat as its agency of record, following a three-month review. Fenton previously handled the account. Spending was not released.
Ogilvy resigned creative chores on Kraft’s Honey Maid account.
PJA Advertising + Marketing, Boston, has been named agency of record for Westlake Ace Hardware. Billings were not disclosed. The account was previously split between Barkley Advertising in Kansas City, Mo. and Bozell, headquartered in Omaha, Neb.
TriNet, a human resources outsourcing service, has named TDA_Boulder as its creative agency to handle brand advertising, including digital and outdoor chores. Spending was not released. The incumbent was Godfrey Q & Partners, San Francisco. Media will continue to be handled by DWA, San Francisco.
Grow Marketing added Tazo teas to its client roster.