Vitamix blenders named the Chicago office of Cramer-Krasselt as its agency of record, following a review. The assignment will include brand strategy and positioning, advertising, media buying and planning as well as social media. A new campaign for the brand will debut this spring.

RP3 Agency was named agency of record for AutoSquad, amobile tire-and-brake replacement company. The agency will develop a new brand positioning, a visual identity and an integrated marketing campaign for AutoSquad, formerly known as TireVan.

GKV has been named agency of record for Snyder’s of Hanover pretzels. For the past several years, GKV has handled the advertising, public relations, and media planning and buying for Snyder’s-Lance at the corporate level and for the following Snyder’s-Lance brands: Lance Sandwich Crackers, Cape Cod Potato Chips, Archway and Stella D’oro cookies. In 2012, GKV began public relations work for Snyder’s of Hanover pretzels, and as of January 2013, handles advertising, public relations, and media planning and buying for the brand.

Made Movement was named agency of record for Seventh Generation.

Hunter Boots hired We Are Social as its social media agency.

Mullen’s North Carolina office was selected as the lead agency of record for Pep Boys automotive.

Famous Footwear named Empower MediaMarketing as its media agency of record.

Energy BBDO was named creative agency for Pearle Vision.

Noodles & Company has named TDA_Boulder its creative and media agency of record. The brand’s most recent agency was Carmichael Lynch, Minneapolis. First work will be the introduction of a Noodles & Company brand repositioning as “Your World Kitchen,” via out-of-home, radio, digital, print, in-store advertising and social media marketing.

Rattle has been assigned a project by the Peabody Essex Museum.