Toy manufacturer, Spin Master Ltd. named The Variable as its marketing agency of record for its Remote Controlled, Robotics and Activities categories, supporting brands such as AirHogs, Zoomer, Bunchems and other activity brands. The Variable will lead strategy, creative and integrated planning across all channels, with MediaCom New York handling media planning and buying, and Zeno Group handling public relations. Creative will debut this summer. "We are bursting-at-the-seams excited to help Spin Master drive growth in the U.S. and globally with strategic and creative platforms that veer far away from conventional and played-out toy advertising," said David Mullen, director, account …

TOURISM Santa Fe tapped Fuseideas to handle advertising and marketing duties. The account, previously handled by TKO Advertising in Austin, Texas, was awarded following a 10-agency review. The multi-year contract is valued at $900,000 annually. The agency will lead the creation of print, broadcast, digital and social media marketing. New work is slated to launch this summer.