by Larissa Faw on Jul 15, 3:53 PM
Emblematic Group is selecting creative agency TK as its agency to rebrand the virtual reality company, following a competitive pitch. TK was selected over three other agencies based in New York and Los Angeles. TK's Los Angeles office (TKLA) will oversee the account which will involve a three-month project to rebrand the company that will span across the website, collateral, stationery and exhibition material. The U.S.-based Emblematic Group builds top content for the Oculus Rift and other virtual experiences. A key point of focus for TKLA will be to differentiate Emblematic from its competitors as the VR industry continues to grow …
by Amy Corr on Jul 14, 12:39 PM
Azamara Club Cruises, a cruise line that offers longer destination stays, more overnights and night touring, is searching for a social media agency of record. The new agency will collaborate with Azamara Club Cruises and existing agency partners to deepen the brand's social media channel content and engagement. The scope of work for the agency will include development and execution of strategy across existing and new social media platforms (Facebook, Twitter, Instagram, Pinterest, Google+, YouTube and LinkedIn), optimization of platforms, reporting, community management and blog syndication. Request for Qualification questions can be sent to AzamaraSocial@AzamaraClubCruises.com
by Amy Corr on Jul 13, 5:23 PM
Colle+McVoy successfully retained the Recreational Boating & Fishing Foundation (RBFF) account, following a federally required review. The agency will continue to provide strategy, creative, media planning and buying, along with digital support for the Take Me Fishing brand and drive participation in boating and fishing across the U.S. The new contract begins April 1, 2017. Colle+McVoy has been agency of record for RBFF since 2007 and Exponent, Colle+McVoy's PR partner, was recently tapped to handle public relations for RBFF. "Colle+McVoy has been a proven, effective partner with a deep understanding of the category and the cultural trends and barriers that …
by Amy Corr on Jul 12, 3:00 PM
Kahn Media was named PR agency of record for Black Rhino Tools. Kahn Media will be handling public and media relations for Black Rhino Tools, along with social media, event marketing, product placement and relationship management programs. Black Rhino Tools has been producing tools since 1998 and was acquired in 2015 by Signature Products Group. "It's an honor to represent Black Rhino Tools," said Dan Kahn, president of Kahn Media. "We work with brands and enthusiasts in the automotive, action sports and motorsports world, and they all have one thing in common -- they need great tools designed for an …
by Amy Corr on Jul 11, 4:47 PM
Without a review, MBMG was named agency of record for Stillhouse Spirits, makers of Stillhouse Whiskey. The agency's first work will be an outdoor campaign around urban neighborhoods to generate brand awareness and reflects the Stillhouse independent American spirit. "We're thrilled to be working with a disruptive brand and will work to truly help them break through the clutter," said Zach Rosenberg, president of MBMG.
by Amy Corr on Jul 8, 3:07 PM
Following a 3-month review, Hanwha L&C Surfaces named The Republik as its agency of record. Previously, the brand took a three-year advertising hiatus and prior to that, advertising was handled by Rocket Red. Hanwha L&C Surfaces manufactures HanStone Quartz and Hanex Solid Surfaces for home and commercial construction. Agency selection was handled by Bob Paradiso, vice president of sales and marketing at Hanwha. Two other review participants were Passport Advertising and an unnamed Atlanta-based agency. A $2 million budget will go to marketing, planning, branding and strategy, digital and social media advertising, content development, packaging and collateral design, public relations …
by Amy Corr on Jul 7, 2:08 PM
MBMG was named media agency of record for 360fly, manufacturer of a single-lens camera that captures stitchless 360-degree video. First work for the agency was to develop an integrated media plan to reach 360fly's mostly male, young and active demographic. "MBMG has done a stellar job in helping us position our core brand messaging and providing the most effective and efficient delivery channels," said Todd Waks, chief marketing officer of 360fly.
by Amy Corr on Jul 6, 4:10 PM
MMGY Global added three clients to its roster: Bahia Principe Hotels & Resorts, Berkshire Hathaway Travel Protection (BHTP) and Red Lion Hotels Corporation (RLHC). For Bahia Principe and RLHC, the agency will handle strategic direction, targeted media outreach, press trip management and content development. BHTP tapped MMGY to lead the company's media relations, thought leadership program and the development of a news bureau. "As we broaden our portfolio to include ancillary services for travelers, such as travel insurance, we are deepening our expertise in all areas of travel. This enables us to become a stronger resource for media and increases …
by Amy Corr on Jul 5, 4:12 PM
Kahn Media was named PR and marketing agency of record for Vintage Air, a manufacturer of air conditioning systems and performance front-engine component drive systems for classic and late model cars, trucks and hot rods. Kahn Media will oversee public and media relations for Vintage Air as well as manage its product placement and promotion strategies, social media presence and event marketing program. The agency will also build Vintage Air a new website to enhance its customers' online experiences. "We are a company of car guys, and Kahn Media's reputation for cutting-edge marketing and its staff of creative gearheads makes …
by Amy Corr on Jul 1, 11:47 AM
Irvine-based digital agency Rhythm added Schreiber Foods and ZO Skin Health to its client roster. Founded in 1945, Schreiber is a supplier of store-brand cheese to the grocery industry and supplier of processed cheese for the foodservice industry. Rhythm will design and develop a new website to showcase Schreiber's company history and develop a social media strategy for the brand. ZO Skin Health, a medical skincare brand, taped Rhythm to handle a website redesign and development, search marketing solutions, content development, custom campaigns and paid media support.
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