Regional tire and automotive services retailer, Belle Tire, named MARC USA as its agency of record, following a review that included six agencies from Detroit and around the Midwest. The agency will handle brand strategy, creative, and media planning and buying. Belle Tire is a family-owned company headquartered in Allen Park, Mich. To date, it has 98 locations in Michigan, northern Ohio and Indiana. New work, launching in the fall, will be based on the idea MARC USA pitched to Belle Tire in winning the account. "MARC USA came in with a great creative idea built on a strategic platform …

Colle+McVoy was named agency of record for Famous Dave's of America, a Minnesota-based Bar-B-Que restaurant. The agency will handle strategy, creative, design, media planning and buying, and digital support in an effort to reignite the brand. Cramer-Krasselt previously handled the account. "We are excited to join forces with Famous Dave's to take the brand to a whole new level," said Christine Fruechte, chief executive officer, Colle+McVoy. "We look forward to reconnecting Guests with the All American Bar-B-Que Party, while generating strong ROI for Famous Dave's and its franchisee partners." Famous Dave's of America spent $924,000 on measured media in 2015, …

Phin & Phebes named Madwell as its first agency of record. The Brooklyn-based ice cream brand has grown 160% over the past year and needed an agency to get to the "next level of growth." There was no review. The relationship came through mutual connections. First work will be a summer campaign that will run into the fall that is designed "to take a stand on behalf of positivity," they say. "At a moment when our culture is deeply divided and negativity seems to bombard us from every channel, every bite of Phin & Phebes is an explosion of deliciousness …

Tier One Partners was tapped by Collibra, a New York- and Brussels-based global data governance software vendor, to handle social media and public relations duties. "As the volume of data increases at a rapid rate, large organizations -- particularly those in complex and regulatory-driven markets like financial services and healthcare -- need advanced data governance solutions to help them leverage data to gain competitive advantage," said Kathy Wilson, managing partner at Tier One Partners. "Collibra is taking a unique approach to providing a true data governance platform that offers all the necessary functionality for global organizations. We're delighted to help …