• Initiative Retains Reckitt Benckiser Assignment
    Initiative has retained the Reckitt Benckiser media assignment in India after a review, the agency has confirmed. The packaged goods giant spends an estimated annual $125 million on ads in the country. The Interpublic media shop has held the account since 2013.  
  • UM Wins Del Monte Assignment
    IPG Mediabrands has confirmed that its media agency UM has been awarded media AOR duties for food processing giant Del Monte in the Philippines.  The award came after a formal review. Other contenders were not immediately identified.  
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