I-Health has appointed Terri & Sandy as agency of record for its Culturelle probiotic brand following a formal review. Culturelle has been running integrated advertising consistently for over nine years in collaboration with their previous agency, Grok. Media duties were not up for review and will continue to be handled by Crossmedia. T&S’s work will continue to showcase Jessica Alba, Culturelle’s recently signed celebrity spokesperson, with the first campaign launching in the spring.

GYK Antler has been named the lead agency for Wahlburgers, a Boston-based chain of casual dining burger restaurants and bars owned by chef Paul Wahlberg and his brothers, actors Donnie Wahlberg and Mark Wahlberg. The family-owned business has more than 34 restaurants in North America, the UK and Europe and was featured in the A&E reality show about the Wahlberg family. The agency is part of the recently formed York Creative Collective that was founded by Travis York, the CEO of GYK, which became part of the collective along with several other charter members. 

RealEats is hiring French/West/Vaughn (FMV) to spearhead the healthy meal service’s social media responsibilities. FWV has initiated a partnership with former NFL running back Rashad Jennings, winner of ABC’s “Dancing with the Stars.” He served as the brand’s spokesperson on media row at Super Bowl LIV in Miami and will promote RealEats through additional activations on social media, and a consumer sweepstakes.