Stella Watch Company has named Generator Media + Analytics its media AOR. The appointment follows project work that GM+A completed for the New York-based startup last year. One of those projects was an effort to help promote a Stella Kickstarter campaign. After helping the company exceed funding goals, Generator was tasked with supporting the client’s 2020 Holiday season ecommerce initiatives which also resulted in sales exceeding all plans and benchmarks. Stella Watch co-founder Marcella Dolan said, “Generator was a huge help in developing our ecommerce strategy for the holiday season. Even during this economic downturn, with their expertise, we were …

Hain Celestial Group is appointing Deutsch NY as agency partner for Celestial Seasonings as the company invests heavily in supporting its specialty tea brand. Deutsch NY is responsible for Hain Celestial’s entire tea line and personal care brands including Alba Botanica, Jsön, Live Clean and Avalon Organics. The agency is already hard at work on the account. First up, the “Taste the World of Celestial Seasonings" campaign seeks to illustrate the feel-good benefits of drinking tea in the morning, during the day and before bed. Three video vignettes focus on Celestial Seasonings Green Tea for energy, Vitamin C tea …

The American Osteopathic Association (AOA) has appointed Two by Four as agency of record. The remit includes creative design, production, and brand and media strategy. The messaging will focus on the impact osteopathic physicians have on the U.S. health care system.