Gap Inc. has begun a search for a media buying agency. In the past, Gap has handled its marketing and media buying efforts in house. The review is being handled by Susan Kettler, Gap's senior director of media, and the RFP is for U.S. TV media buying for all three of Gap Inc.'s brands: Gap, Old Navy, and Banana Republic.
Barton Beers has named Hadrian's Wall, Chicago, their agency of record for Peroni and Tsingtao, two of their imported beer brands. The agency will produce print and outdoor work for the brands, expected to debut later this year.
TBWA/Chiat/Day, Playa del Rey, California, has been selected to handle Shell Lubricants' $20 million Pennzoil Motor Oil advertising account. GSD&M, Austin, Texas, Deutsch, Los Angeles, and Martin Agency, Richmond, Virginia, were also in the running for the account.
The Greater New York City Affiliate of the Susan G. Komen Breast Cancer Foundation has selected Stein Rogan + Partners in New York to develop advertising and marketing communications promoting its "Race for the Cure," which will be held Sunday, September 14 in Central Park. The Agency's responsibilities include strategy development, print and broadcast advertising, online advertising, direct marketing and promotional activities.
Gateway has awarded media duties on its $150 million account to StarLink, a unit of Starcom MediaVest Group. Starcom will handle direct response, multicultural media, broadcast, and print planning and placement.
MDB Communications, Inc., has been selected as the agency of record for the American Bankers Association. The account had previously been held by Arnold Worldwide, McLean, Va. MDB will provide creative for print and interactive advertising as well as overall account strategy and research.
Small Blessings has selected Bodkin Associates as their strategic marketing communications agency. Small Blessings is a full-service child development center serving the Indianapolis metropolitan area.
Colle+McVoy has been named agency of record for Novartis Animal Health US, Inc. Colle+McVoy's Wellness Practice will handle all business planning, advertising, public relations, interactive and strategic direct marketing responsibilities for Novartis Animal Health's companion animal division. Colle+McVoy's assignments include the direct to Consumer launch of Deramaxx, a canine pain medication similar to human medications Celebrex1 and Vioxx2, and work for nine other products, including the company's line of flea, heartworm and intestinal parasite products, as well as corporate communications assignments.
Nokia has awarded the marketing launch assignment of its N-Gage gaming mobile phone to Grey Worldwide. Billings on the worldwide assignment are estimated at $100 million.
Virgin Atlantic Airways has narrowed its search for a new ad agency down to six. The agencies are Berlin Cameron/Red Cell, Crispin Porter + Bogusky, The Martin Agency, Mullen, Merkley Newman Harty & Partners and TBWA\Chiat\Day. Virgin hopes to hire an agency by June.