Point Park College has selected Mullen to conduct an integrated marketing campaign. The campaign, set to launch later this year, will include advertising, public relations, media buying and interactive marketing.

Energi Creative Partners announced that it has been awarded agency-of-record status for the Hollywood Film Festival. Energi will oversee all marketing activities for the film festival, including branding and positioning, advertising, advertising sales, sales promotions, sponsorship development and media.

Dr Pepper/Seven Up announced that Hispanic ad agency Mercury Mambo has been selected to handle the Hispanic marketing initiatives for the company's soft drink portfolio, including flagship products Dr Pepper and 7 UP as well as Sunkist, Hawaiian Punch and Welch’s. The programs presented for 2003, including a variety of sweepstakes and the development of complimentary materials, are currently in development. The first program is expected to be in market by early July.

McNeil Consumer & Specialty Pharmaceuticals, a division of Johnson & Johnson, has assigned online creative associated with the launch of Tylenol's 8 Hour analgesic to MarketSource Interactive. MarketSource currently handles the media buying, planning, and creative roles for the Imodium, Pepcid AC, Clean & Clear, Acuvue, KY, and Monistat brands at J&J.

After a five month review, AOL has picked Wieden & Kennedy, Portland, Ore., to handle its estimated $100 million corporate advertising account. AOL's products and service advertising will be consolidated at BBDO Worldwide, New York. Wieden & Kennedy beat out BBDO Worldwide and sibling DDB Worldwide for the account.

Christie Communications, a Santa Barbara based Marketing and Advertising firm, has become the agency on record for Heel/BHI, an international biotherapeutic pharmaceuticals company. Christie Communications will provide marketing communications services, including strategic positioning and branding, advertising design and placement, in an effort to increase brand awareness and sales.

Camping World has selected the Dallas office of Rapp Collins Worldwide as its integrated marketing services Agency of Record for both acquisition and current customer marketing. Rapp Collins will provide strategic planning, analytics, brand planning, media planning/buying/optimization, creative, marketing technology and production across a variety of media including broadcast, print, direct mail, i-media and e-messaging.

Lakefront Supportive Housing has selected Two by Four, a Chicago full-service marketing agency, as their agency of record. Two by Four will support Lakefront with a fully integrated marketing plan aimed at achieving Lakefront’s goal of expanding to serve 20,000 individuals in Chicago over the next ten years.

Advertising responsibilities for Sunkist are being moved to Brand Buzz, a unit of WPP Group's Y&R Advertising. The $5 million dollar account was previously handled by FCB, Chicago.

A bundle of Interpublic Group agencies has been named by Cablevision to handle advertising and marketing services supporting the company's launch of Rainbow DBS, Cablevision's version of satellite TV. The agencies, which include Lowe, NY, Initiative, and Draft, will handle the company's advertising, media buying, direct marketing, public relations, corporate identity and digital marketing.