Jergens Co. has hired AAR Partners, New York, to conduct a review for its personal care and hair care brands. The incumbent was Bozell, NY, which merged into sibling Lowe earlier this year.

Delta Air Lines has pulled its $33 million creative account from Leo Burnett USA, Chicago. Portions of the account will move in-house, and BrightHouse, an Atlanta consultancy, will take over the remaining portions.

aQuantive divisions Avenue A/NYC and i-FRONTIER announced today that they have been named the online media planning and buying agencies of record for AstraZeneca in the United States. Budget was not disclosed. Avenue A has been working with AstraZeneca for consumer-focused online advertising for select brands, including NEXIUM® esomeprazole magnesium, since 2001. Additionally, i-FRONTIER, the interactive agency aQuantive acquired in late 2002, has been assisting AstraZeneca in its online advertising efforts, targeted to the professional community for NEXIUM and both professional and consumer communities for other AstraZeneca brands. The combination of the two aQuantive agencies will enable AstraZeneca to consolidate …

Mascola has added Raymarine, an international leisure-marine client, to their roster. Mascola’s responsibilities as agency of record are to strengthen and improve the Raymarine brand globally and introduce new products.

Planet Smoothie has selected NetworkDirect as their Direct Marketing Agency of Record. NetworkDirect has updated the Planet Smoothie website, launched a franchisee "document store" providing current marketing collateral materials to each franchise owner for in-store promotion campaigns and created a web-integrated, permission email database.

Minolta Canada, Consumer Products, has selected Top Drawer Creative as their agency of record. The Consumer Products Group markets and sells Minolta’s line of imaging products across Canada.

AOL is repitching its $100 million dollar creative account. BBDO and DDB, both New York, and Wieden + Kennedy, Portland, Ore. are in the running for the account.

Dairy Partners Americas (DPA) has named FCB as its agency for marketing communications services in Venezuela, Argentina and Brazil, with plans to expand across the region. FCB will support DPA's efforts by creating marketing communications aimed at achieving sales growth in new and existing markets.

Symbol Technologies, a leader in enterprise mobility solutions, has named Stein Rogan + Partners agency of record for its corporate creative work.

Shell Oil Products US has tapped SWG&M Advertising as its multicultural advertising agency of record. SWG&M will design and implement marketing campaigns intended to resonate with African American and Hispanic audiences. SWG&M will help increase African American and Latino/Hispanic usage of Shell-branded fueling products and services. In addition to creating multicultural marketing strategies and programs, SWG&M will play a supporting role and provide counsel when Shell develops mainstream advertising campaigns.