Planet Smoothie has selected NetworkDirect as their Direct Marketing Agency of Record. NetworkDirect has updated the Planet Smoothie website, launched a franchisee "document store" providing current marketing collateral materials to each franchise owner for in-store promotion campaigns and created a web-integrated, permission email database.

Mascola has added Raymarine, an international leisure-marine client, to their roster. Mascola’s responsibilities as agency of record are to strengthen and improve the Raymarine brand globally and introduce new products.

aQuantive divisions Avenue A/NYC and i-FRONTIER announced today that they have been named the online media planning and buying agencies of record for AstraZeneca in the United States. Budget was not disclosed. Avenue A has been working with AstraZeneca for consumer-focused online advertising for select brands, including NEXIUM® esomeprazole magnesium, since 2001. Additionally, i-FRONTIER, the interactive agency aQuantive acquired in late 2002, has been assisting AstraZeneca in its online advertising efforts, targeted to the professional community for NEXIUM and both professional and consumer communities for other AstraZeneca brands. The combination of the two aQuantive agencies will enable AstraZeneca to consolidate …

Delta Air Lines has pulled its $33 million creative account from Leo Burnett USA, Chicago. Portions of the account will move in-house, and BrightHouse, an Atlanta consultancy, will take over the remaining portions.

Jergens Co. has hired AAR Partners, New York, to conduct a review for its personal care and hair care brands. The incumbent was Bozell, NY, which merged into sibling Lowe earlier this year.

A bundle of Interpublic Group agencies has been named by Cablevision to handle advertising and marketing services supporting the company's launch of Rainbow DBS, Cablevision's version of satellite TV. The agencies, which include Lowe, NY, Initiative, and Draft, will handle the company's advertising, media buying, direct marketing, public relations, corporate identity and digital marketing.

Advertising responsibilities for Sunkist are being moved to Brand Buzz, a unit of WPP Group's Y&R Advertising. The $5 million dollar account was previously handled by FCB, Chicago.

Lakefront Supportive Housing has selected Two by Four, a Chicago full-service marketing agency, as their agency of record. Two by Four will support Lakefront with a fully integrated marketing plan aimed at achieving Lakefront’s goal of expanding to serve 20,000 individuals in Chicago over the next ten years.

Camping World has selected the Dallas office of Rapp Collins Worldwide as its integrated marketing services Agency of Record for both acquisition and current customer marketing. Rapp Collins will provide strategic planning, analytics, brand planning, media planning/buying/optimization, creative, marketing technology and production across a variety of media including broadcast, print, direct mail, i-media and e-messaging.

Christie Communications, a Santa Barbara based Marketing and Advertising firm, has become the agency on record for Heel/BHI, an international biotherapeutic pharmaceuticals company. Christie Communications will provide marketing communications services, including strategic positioning and branding, advertising design and placement, in an effort to increase brand awareness and sales.