WestWayne announced that LandAmerica Financial Group has named them as its advertising agency of record. The agency will handle strategic planning and research, creative, print and collateral production, trade show support, and interactive efforts.

Four agencies are competing for Banana Republic's creative account. They are: TBWA/Chiat Day, Laird & Partners and A/R Media, all New York; and Leo Burnett USA, Chicago. A decision will be made later this month.

Charleston Cookie Company has selected Elberson Senger Shuler to develop and implement a nationwide marketing communications program. ESS will design corporate identification, packaging and a national advertising campaign, as well as the company's website.

Top-Pile has been appointed by ebookers.com, an online travel agent, to manage all aspects of its Internet traffic, covering keyword identification, website optimization and paid inclusion.

The C.J. Krehbiel Company, a full-service printer of books, catalogs, directories, magazines, manuals and other materials, has selected Metaphor Studio to provide brand strategy and advertising for the company. The agency is providing creative services including naming, identity design, Web site development, collateral design, copywriting, advertising and media planning and consulting services.

Carat Interactive announced that it would be working to improve the online marketing efforts of Icelandair, an airline and travel services company. Carat Interactive will provide digital marketing services including creative, media buying, CRM and search engine marketing.

Polaroid has awarded Euro RSCG Worldwide the global assignment for Polaroid cameras, film, and brand marketing communications. Euro RSCG MVBMS Partners, based in New York, will serve as the lead agency, handling all integrated marketing communications programming, including media buying and planning. Euro RSCG MVBMS will handle the development of Polaroid's core creative for all markets. Other finalist agencies included Arnold Worldwide and BBH. Leo Burnett had been the incumbent agency.

Quiznos has selected The Martin Agency for creative duties on its $25 million account. The agency beat out beat incumbent Cliff Freeman and Partners, The Romann Group, and Wieden + Kennedy.

Cotton Inc. has narrowed its review for its $20 million account. Ten New York agencies remain, including J. Walter Thompson, Deutsch, Lowe, Fallon, Publicis Worldwide, Bartle Bogle Hegarty, DDB Worldwide, Arnold Worldwide and Wieden & Kennedy.

Keiler & Company has been named agency of record for Miami-based Safire Aircraft Company, which is introducing a new generation turbofan-powered aircraft. Keiler is responsible for branding, advertising and collateral materials for the Safire Jet.