Match.com has selected Mullen as its media agency of record. Match.com will be running a national multi-media effort in the second half ‘04, including Cable TV, Network Radio, Magazine, Online, and Event Marketing.
The New York office of Hill, Holliday has been chosen by the American Red Cross to build the national Red Cross brand. Hill Holliday was chosen from six agencies to develop and lead the branding effort. Achenbaum Bogda Associates conducted the review. The campaign will include TV, radio, print, and non-traditional media. Spending for the campaign was not disclosed.
E*Trade Financial's estimated $90 million campaign is in review. Martin/Williams, Minneapolis currently handles the account.
ID Media has been tapped to handle all direct response media duties for Godfather's Pizza, an Omaha, Nebraska chain that now spans 40 states. The account, previously handled in house, is now being overseen by ID Media's Los Angeles office.
Lowe, New York has been awarded Unilever's Degree antiperspirant account. DDB Chicago previously handled the estimated $20 million account.
Di Zinno Thompson has been selected by Promote La Jolla, a non-profit business improvement district consisting of 1,400 businesses in the heart of La Jolla, to launch an integrated marketing campaign. The national campaign will be aimed at refining and strengthening La Jolla's brand image.
Callaway Golf Company has named Young & Rubicam Brands, Southern California as its agency of record. The agency will handle golf club and golf ball communication and develop creative campaigns that integrate across a broad array of communications platforms. Spending was not disclosed.
Lounge Lizard Worldwide has been named agency of record for Safe-Environment Solutions, Matawan, New Jersey. Lounge Lizard is responsible for developing brand awareness for the Safe-Environment, Watchful i program. Lounge Lizard is launching an integrated marketing program which encompasses both brand identity and marketing communications material development, and online and offline components. Spending was not disclosed.
AGENCY.COM has added eleven new clients to its roster of blue-chip companies. The various assignments -- including Web design, development and online advertising work -- were secured across all of AGENCY.COM’s four regional office locations in New York, Chicago, Dallas and San Francisco. New clients include: American Medical Association (AMA), CNL Financial Group, Holtzbrinck Publishers, Grubb & Ellis Company, International Paper, and ISO New England.
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