by on Oct 4, 12:00 AM
Tweeter Home Entertainment Group has named PARTNERS+simons, of Boston, as its agency of record. PARTNERS+simons will assist Tweeter with a new creative campaign. Spending was not disclosed.
by on Oct 4, 12:00 AM
The Office of National Drug Control Policy has chosen Foote Cone & Belding to handle its entire account. FCB won the account after a three-month competition. The agency will handle media planning and Initiative Media will be responsible for media buying. The account is estimated at $150 million.
by on Oct 4, 12:00 AM
Arnold Worldwide, Carat, and Lowe, along with Avenue A/Razorfish, are the remaining agencies competing for Vonage's estimated $50 million account.
by on Oct 4, 12:00 AM
After a three-month review, Ten United, Columbus, has been named agency of record for First Data Corp., Denver, Colo, along with its subsidiaries. The incumbent is Eisner Communications, Baltimore. The account is valued at $15 million.
by on Oct 4, 12:00 AM
Subaru of America has named DDB New York as the company's national full-service advertising agency of record. Spending was not disclosed.
by on Oct 4, 12:00 AM
Wine purveyor Kendall-Jackson has selected Open Minds as its agency of record. Open Minds will be responsible for consumer research, strategic planning, media planning and buying, creative development and production for consumer and trade advertising and promotional programs. Budget is undisclosed.
by on Oct 4, 12:00 AM
Draft London has been tapped to create an online and offline CRM program for Bombay Sapphire gin. Draft will be developing e-mail activity, third party partnerships and two or three separate DM executions. A Web site will also be developed. Spending was not disclosed.
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