by on Oct 11, 12:00 AM
Slim-Fast has named Ogilvy & Mather agency of record for the brand's global consumer advertising business. The new U.S. campaign will break in January 2005. Ogilvy will also handle public relations efforts in the U.S. for the estimated $90 million account. Grey Worldwide previously handled the account.
by on Oct 11, 12:00 AM
Kawasaki Motors Corp., U.S.A. has named O'Leary and Partners as its agency of record, succeeding FCB Worldwide. Spending was not disclosed.
by on Oct 11, 12:00 AM
PUSH has been named the agency record for The Kessler Collection line of luxury and themed hotels. PUSH will be responsible for branding The Kessler Collection, two of its luxury boutique hotels - the Beaver Creek Lodge in Beaver Creek, Colo. and The Mansion on Forsyth Park in Savannah, Ga., as well as providing advertising and marketing support to the Collection’s individual hotel entities. Spending was not disclosed.
by on Oct 4, 12:00 AM
Crossbow Group has been selected by Dish Network’s international marketing group to develop a new customer acquisition campaign. Spending was not disclosed.
by on Oct 4, 12:00 AM
FTD has chosen MediaMixNet to handle its estimated $5 million national cable TV media buying account. The assignment was previously handled by DDB.
by on Oct 4, 12:00 AM
DDB Worldwide, New York has been awarded Lipton teas estimated $10 million account. J. Walter Thompson, New York, previously handled the account.
by on Oct 4, 12:00 AM
Volkswagen is evaluating its $1.4 billion global media services account, which is currently split between MediaCom and MPG.
by on Oct 4, 12:00 AM
Draft London has clinched a three-year contract to work as part of the Teacher Training Agency's (TTA) multi-agency campaign team. Draft will provide direct marketing materials to support the TTA's 'Use your head. Teach.' campaign. Spending was not disclosed.
by on Oct 4, 12:00 AM
Four agencies remain in the quest for Charles Schwab's estimated $100 million account. Advancing are Euro RSCG and Grey Worldwide, both in New York; Wieden + Kennedy, Portland, Ore.; and Publicis & Hal Riney, San Francisco.
by on Oct 4, 12:00 AM
Asterix Group has expanded its client roster to include Serena Software and Esther's Pantry, a local non-profit serving individuals living with HIV/AIDS. Spending was not disclosed.