Intel's estimated $300 million global account has been put in review. Select Resources International is handling the search.
Without a review, Fishing Barefoot has named The Republik its first agency of record. A six-figure budget will go to consumer and trade print advertising, and packaging and website design. Fishing Barefoot is a manufacturer of innovative fresh- and saltwater lures, rods and tackle.
Pier 1 Imports has selected Deutsch to handle strategic creative services and OMD Midwest for customer analysis, media planning and placement. The account is estimated at $60 million.
Global Advertising Strategies, a multicultural agency, has been selected by mortgage bank Allied Financial to create and manage multiple advertising campaigns in the tri-state area (New York, New Jersey, and Connecticut). The multicultural campaign will target ethnic communities, with a focus on Central and Eastern European-Americans and Hispanic Americans. The campaign will consist of print and online ads in major consumer outlets and ethnic publications, as well as TV and radio. Spending was not disclosed.
The Campbell Group was hired by Turf Valley Resort and Conference Center to recreate its brand identity. The agency will be responsible for brand positioning, advertising development, media placement, interactive services and public relations. Spending was not disclosed.
Mediaedge:cia has been awarded Paramount Pictures' estimated $480 million media planning and buying account.
Dillard’s, the Little Rock, AK-based department store chain, has named davidandgoliath to create an integrated campaign surrounding its 2004 holiday campaign. The assignment includes TV and radio spots, along with newspaper and magazine ads and catalogue design. In addition, the agency will develop holiday-themed in-store elements that will be extended across multiple channels. Media spending has not been determined.
Delta Air Lines has tapped Ogilvy & Mather Worldwide and its media agency partner, Group M/MindShare, to develop a strategic brand campaign for the airline. Spending was not revealed.
BIGfrontier Communications Group has been named agency of record for Fremont Company's Frank’s Sauerkraut. The campaign will be conducted both regionally and nationally and target B2C and B2B audiences. Spending was not disclosed.
ImaginAsian TV, the first 24-hour national television network serving the Asian American community, has chosen Vimation, Newport Beach, to incorporate their rich media VIM solution on the ImaginAsian TV website. Spending was not disclosed.