BrightWave Marketing, an Email Marketing and Customer Relationship Services firm, has added The Atlanta Journal-Constitution and Denison University as clients. Spending was not revealed.
Universal McCann has been cut from Nestle's global media review, estimated at $1.6 billion. Nestle is placing all media planning and buying with ZenithOptimedia and Group M.
Cossette Post has been named the agency of record for Carlsberg USA, the American arm of international premium beer and beverage company Carlsberg Breweries. Cossette Post will develop a brand positioning and communications campaign to re-launch Carlsberg’s flagship brand to the American market. Spending was not revealed.
Questus has been named interactive agency of record for MyPoints. Spending was not disclosed.
General Nutrition Centers Inc. (GNC), a vitamin, mineral, and herbal supplements retailer, has moved its media business to Cramer-Krasselt, its advertising agency of record. Cramer-Krasselt’s Milwaukee office already handles all brand planning and advertising for the company. Media will include broadcast, print, non-traditional and Hispanic. The $25 million media account was at Media Partnership in New York.
AARP has named TRUE Agency as its agency of record for a campaign designed to reach people of color and grow its African American membership. Search consultancy MatchWorks conducted the review. TRUE's assignment includes print, radio, local newspaper, and events production, as well as media planning and buying. Spending was not revealed.
Mediaedge:cia in New York has been awarded the estimated $130 million Toys 'R' Us general and Hispanic media planning and buying account. Incumbents were Starcom and Tapestry, both in Chicago.
Initiative Worldwide, along with its partner Grape Communications, has been awarded Unilever Korea’s Communication Channel Agency assignment.
Sawyer Riley Compton has been named agency of record for Golf Pride, a brand of golf club grips. Sawyer Riley Compton will provide brand analysis and development for the company. Spending was not disclosed.
Swedish Institute, College of Health Sciences has selected Munn Rabôt, New York for a broad range of branding and advertising duties. Creative development and media research, planning and buying are also included, with a campaign launch expected during the first quarter of 2005. Spending was not disclosed.