AARP has named TRUE Agency as its agency of record for a campaign designed to reach people of color and grow its African American membership. Search consultancy MatchWorks conducted the review. TRUE's assignment includes print, radio, local newspaper, and events production, as well as media planning and buying. Spending was not revealed.

General Nutrition Centers Inc. (GNC), a vitamin, mineral, and herbal supplements retailer, has moved its media business to Cramer-Krasselt, its advertising agency of record. Cramer-Krasselt’s Milwaukee office already handles all brand planning and advertising for the company. Media will include broadcast, print, non-traditional and Hispanic. The $25 million media account was at Media Partnership in New York.

Questus has been named interactive agency of record for MyPoints. Spending was not disclosed.

Cossette Post has been named the agency of record for Carlsberg USA, the American arm of international premium beer and beverage company Carlsberg Breweries. Cossette Post will develop a brand positioning and communications campaign to re-launch Carlsberg’s flagship brand to the American market. Spending was not revealed.

Universal McCann has been cut from Nestle's global media review, estimated at $1.6 billion. Nestle is placing all media planning and buying with ZenithOptimedia and Group M.

BrightWave Marketing, an Email Marketing and Customer Relationship Services firm, has added The Atlanta Journal-Constitution and Denison University as clients. Spending was not revealed.

Cronin and Company has been selected by Garelick Farms to help the company with general advertising and brand work. Spending was not disclosed.

Brereton Architects has selected Digital Brewing Company, an independent brand communications agency in San Francisco, as its agency of record. The agency is driving creative and media buying while developing overall positioning, brand image, print and electronic advertising, and event marketing. Spending was not disclosed.

PUSH has been named the agency record for The Kessler Collection line of luxury and themed hotels. PUSH will be responsible for branding The Kessler Collection, two of its luxury boutique hotels - the Beaver Creek Lodge in Beaver Creek, Colo. and The Mansion on Forsyth Park in Savannah, Ga., as well as providing advertising and marketing support to the Collection’s individual hotel entities. Spending was not disclosed.

Kawasaki Motors Corp., U.S.A. has named O'Leary and Partners as its agency of record, succeeding FCB Worldwide. Spending was not disclosed.