• Sony Electronics has severed ties with its agency, Young & Rubicam.
  • A team of IPG agencies, such as Draft, Lowe, R/GA, and Jack Morton, has been selected to work on Nokia's pan-European account. The account is valued at $250 million, according to industry sources.
  • Elite Memorabilia has selected Prime Visibility to redesign its Web site, search engine optimization, and Internet marketing. Spending was not revealed.
  • Concept2 has awarded Kelliher Samets Volk its advertising account. Concept2 previously worked with local design firms including Jager Di Paola Kemp. KSV won the account following an initial brand strategy assignment. Billings were not revealed.
  • Philip Johnson Associates has been awarded the Campus Management account. The agency will handle media planning and buying, lead generation, and other corporate and strategic communications. Spending was not released.
  • Young & Rubicam San Francisco has been awarded brand equity ad duties on the Sunkist account. The work is valued at $7 million.
  • Butler, Shine, Stern & Partners was appointed to lead the integrated global communications efforts for Sun Microsystems. Spending was not revealed.
  • Porsche has selected Kastner & Partners to handle its media account, valued at $45 million, according to industry sources.
  • Weekly Reader Corporation, a publisher of classroom publications and supplementary materials, has selected Crossbow Group as its advertising agency. Crossbow Group will handle creative assignments for direct marketing, advertising, online, and trade show marketing as well as other new business development efforts. The account is valued at less than $3 million.
  • Shoe Station has named Sullivan-St.Clair as its agency of record. The decision was made following a review in which three agencies participated, including the incumbent of 20 years. Work will include print, broadcast, outdoor, and interactive. Media breaks this month. Spending was not released.
« Previous EntriesNext Entries »