Blackboard, a provider of e-Learning software and services to more than 2,000 universities and K-12 schools worldwide, has named the Pappas Group as its agency of record. The agency will provide creative and production services, including redesigning and launching a new Blackboard Web site. Spending was not released.

Chipita International S.A. of Athens, Greece, a European-based packaged croissant producer, has named independent ML Rogers as its agency of record. The account, previously handled by JWT Athens, was awarded after a review that included the incumbent, Publicis and Taxi, all in New York. Billings are estimated at $20 million. Roth Associates, New York, handled the review. The agency will produce a pan-European advertising campaign that will run in Greece and Central and Eastern European countries. New work is expected to launch in March.

deepPlay has won the Web site design project for the Museum of Modern Art’s (MoMA) exhibition, “Groundswell: Constructing the Contemporary Landscape,” which opened in February in New York City. deepPlay was selected to develop an online interactive exhibit of landscape-design projects that transform urban spaces into public parks and gardens. Spending was not released.