• Heat and Condé Nast Publications
    Heat, a newly launched agency, was named agency of record for Condé Nast Publications. Spending was not released.
  • Bravo, a U.S. Hispanic integrated communications agency, has been awarded business from Foster Farms and Lifetime Television. Bravo has been selected by Lifetime Television as its Hispanic agency of record. The agency will handle creative and media planning, and is responsible for the development and implementation of Hispanic communications plans. Bravo's responsibilities for Foster Farms include strategic planning, research, creative development, and production. The account was previously held by Anita Santiago Advertising in L.A.
  • Global Vision Interactive has been hired by Rotational Hitting SoCal to design and develop the company’s Web site, online store, and marketing campaigns. Spending was not released.
  • Maddock Douglas has been named agency of record for Old Style Beer. Spending was not released.
  • Helzberg Diamonds has placed its account, estimated between $5 and $13 million, in review. Doner presently handles the account.
  • Mike's Hard Lemonade has placed its estimated $10 to $15 million account in review. The Ad Store currently handles the account.
  • J. Walter Thompson Technology has picked up Texas Instruments estimated $75 million account. TM Advertising previously handled the account.
  • Berlin Cameron, JWT, Euro RSCG, M&C Saatchi and Kirshenbaum Bond + Partners advanced to the next round for Jaguar's estimated $100 million creative account.
  • Giant Ideas has been hired by Elite Custom Motorcycles to work on various projects for the company. Spending was not revealed.
  • BVK has been chosen as the United States agency of record for the Dominican Republic Ministry of Tourism. The agency will provide strategic planning, public relations, advertising, media planning, and market research to promote the country as a vacation destination. Spending was not revealed.
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