• Draft Chicago - The American Marketing Association
    Draft Chicago has been tapped by The American Marketing Association to handle digital and direct mail solutions to drive attendance to its first annual conference in 2006. Spending was not released.
  • Empower MediaMarketing - Aloxi
    Empower MediaMarketing, Cincinnati has been awarded media planning and buying duties for Aloxi and its consumer marketing campaign. Aloxi is a prescription medication used to help control nausea and vomiting caused by chemotherapy. The assignment will be partnered with GSW Worldwide, Columbus, Ohio, consumer marketing agency of record for Aloxi. Spending was not released.
  • National Car Rental and Alamo Rent A Car
    National Car Rental and Alamo Rent A Car have tapped Fallon Worldwide as media and creative agency of record, following a review. The account is estimated at $20 million.
  • Morgan Stanley
    Morgan Stanley has placed its estimated $80 million advertising account in review. Leo Burnett recently resigned the account.
  • The Weinstein Company - Palisades Media Group
    The Weinstein Company has selected Palisades Media Group to oversee all of the company's media buying and planning. The account is estimated at $150 million.
  • U.S. Army
    The U.S. Army has reissued request for proposals for its ad contract, estimated at $200 million.
  • optionsXpress - Proceed Interactive
    optionsXpress has selected Proceed Interactive as its interactive marketing agency of record, enhancing a relationship that began in early 2004. Spending was not released.
  • Goodyear Tire & Rubber
    Goodyear Tire & Rubber has placed its $66 million advertising and media buying and planning duties in review. Arnold Worldwide and Media Planning Group currently handle the accounts.
  • L.L. Bean
    L.L. Bean has placed its estimated $27 million account in review. Martin/Williams presently handles the work. Competing for the account are Cossette Post, Hill Holliday, J. Walter Thompson, Saatchi & Saatchi, BBDO Worldwide, and DDB Worldwide.
  • Liberty Mutual
    Liberty Mutual has placed its estimated $50 million advertising account in review. kirshenbaum bond & partners presently handles the work. A decision is expected by October.
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