• Fletcher Martin - University of Florida
    Fletcher Martin has been selected by the University of Florida as its agency of record. Fletcher Martin will be responsible for enhancing the university's marketing communications efforts, public relations, market research, media planning, interactive, and integrated marketing efforts. The agency will also be responsible for providing strategic planning, print and broadcast production, creative development, and brand positioning. Spending was not released.
  • JanSport - Real Branding
    JanSport, a backpack marketer, has selected Real Branding of San Francisco as the company's interactive agency. Real Branding's responsibilities for digital communications will include: integrated strategy and media planning; research and analysis; and media buying. Spending was not released.
  • FreshLook - kirshenbaum bond + partners
    CIBA vision, the eye care unit of Novartis AG, has named kirshenbaum bond + partners (kbp) as its global consumer advertising agency for its FreshLook brand. kbp will provide strategic, creative marketing and public relations support. London-based 23red will partner with kbp to distribute the campaign in Europe. Grey Worldwide will continue as CIBA Vision's global consumer advertising agency for its O2Optix, Night & Day, and Focus Dailies brands. The account's estimated value is $20 million.
  • HANNspree - McCaffery Ratner Gottlieb & Lane
    HANNspree, maker of flat-panel TVs and AV products, has selected McCaffery Ratner Gottlieb & Lane to handle its media and planning buying chores. The multimedia assignment, valued between $8 and $10 million, is for the fourth quarter of 2005. D'Onofrio and Friends will handle creative.
  • Bombay Sapphire - KSL Media
    Bacardi has moved media planning and buying chores for Bombay Sapphire gin to KSL Media. Billings are estimated at $10 million. Universal McCann previously handled Bombay Sapphire and continues to handle Bacardi.
  • Luxottica Retail
    Luxottica Retail, a company that includes Lenscrafters under its umbrella, has placed media buying duties for all of its companies in review. The account is valued at $90 million and a decision is expected by December.
  • Brinker International
    Brinker International, which includes Macaroni Grill, Maggiano's Little Italy, and On the Border, has placed its $21 million advertising account in review. GSD&M presently handles the work. Agencies vying for the account include Draft Worldwide, Downtown Partners, Euro RSCG, Rapp Collins Worldwide, and Kirshenbaum Bond & Partners.
  • British Airways
    Four agencies are competing for the $100 million British Airways global ad account. DDB Worldwide, Bartle Bogle Hegarty, J. Walter Thompson, and incumbent M&C Saatchi are in contention for the work.
  • City National Bank
    City National Bank has placed its estimated $3 million account in review. Grey Worldwide presently handles the account. A decision is expected by October.
  • Bluefly - McCaffery Ratner Gottlieb & Lane
    Bluefly, an online retailer of designer brands, has selected New York's McCaffery Ratner Gottlieb & Lane as advertising agency of record for a multi-media campaign scheduled to break in the fourth quarter. Billings are estimated at more than $2 million.
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