Procter & Gamble has awarded its OLAY Quench Body Lotion African-American ad account to Burrell. Burrell also handles Procter & Gamble's African-American marketing for Tide and Crest. Spending was not released.

Howard, Merrell & Partners has been named agency of record for UltraPet, a marketer and manufacturer of earth-safe products for dogs and cats. The agency will develop a branding campaign, valued at $10 million, that includes creative development, media planning and buying, package design and public relations.

Norwegian Cruise Line has awarded GSD&M its media planning and buying account. The agency already handles the cruise line's creative work.

Panasonic has ended its relationship with Grey Worldwide and placed its estimated $60 million North American ad account in review.

TAXI has been selected by SIR Corp. as the creative agency of record for its Jack Astor's brand restaurants. The agency will be responsible for strategic advertising planning, creative and production services for television, radio, and print advertising. Spending was not released.

Outrider has been named paid search agency of record for MyPoints.com, a shopping reward Web site.

Sovereign Bancorp has placed its $12 million advertising account in review.

Judith Leiber has placed its $1.5 million account in review. Kirshenbaum Bond & Partners currently handles the account.

Carat has joined the review for Kellogg's $500 million media account. MindShare and incumbent Starcom Worldwide are the other agencies in contention.

Hotwire.com has placed its $25 million advertising account in review. McCann-Erickson previously handled the account.