by on Mar 13, 4:00 PM
Metro-Goldwyn-Mayer Studios has tapped Palisades Media Group to handle its media planning and buying duties. The account is estimated at $120 million.
by on Mar 13, 4:00 PM
Lowe has been awarded creative duties, estimated at $50 million, on EarthLink's advertising account.
by on Mar 13, 4:00 PM
Audible, a provider of spoken audio entertainment, information and educational programming, has selected NETexponent for affiliate marketing, media partnerships and pay-per-click search management. Spending was not released.
by on Mar 13, 4:00 PM
Fortune Magazine has hired the New York office of StrawberryFrog to help build its brand. The agency is on retainer for the magazine. Presently, Fortune does not have an agency of record. Creative will break in the fall.
by on Mar 13, 4:00 PM
689 Design has been selected as agency of record for Bigfoot Networks, a gaming hardware company. The agency will be responsible for all company branding, creative and media planning duties. Spending was not released.
by on Mar 13, 4:00 PM
Sprint Nextel has consolidated its whopping $745 million media buying and planning work at MindShare. Starcom handled media duties for Sprint prior to its merger with Nextel.
by on Mar 13, 4:00 PM
Wunderman New York has been awarded a multimedia campaign assignment by The Wall Street Journal. The assignment consists of DRTV spots and Web advertising slated to launch in the first quarter of '06. Mediaedge:CIA will handle the media buying. The account is estimated at $1 million.
by on Mar 6, 4:01 PM
Kirshenbaum Bond + Partners has been awarded Panasonic's $60 million North American marketing account, following a review. The agency bested Arnold and Merkley + Partners for the win. Grey previously handled the account.
by on Mar 6, 4:01 PM
Gorton has placed its $7 million advertising account in review. Lowe Worldwide handles the work.
by on Mar 6, 4:01 PM
21st Century insurance has placed its $25 million creative account in review. Dailey & Associates previously handled the work.