by on Mar 13, 4:00 PM
CBS has trimmed the agencies in contention for its $130 million media account down to three: Initiative Media, OMD, and the incumbent, Carat.
by on Mar 13, 4:00 PM
Touted as its largest creative win, AKQA was awarded the interactive design contract for USPS.com. The agency has been tapped to maintain and update USPS' current flagship site and develop a plan to redesign the entire Web site experience. The win is a share of the $55 million contract.
by on Mar 13, 4:00 PM
Empower MediaMarketing, Cincinnati will handle media planning and buying duties for the Commercial account of Humana Inc. Billings were not disclosed. Humana's creative will continue to be handled by various agencies. The most recent agency of record for Humana's Commercial media account was Northlich, Cincinnati.
by on Mar 13, 4:00 PM
Consumer package goods company Reckitt Benckiser has placed its $600 million global advertising account in review. Incumbents McCann-Erickson, Euro RSCG, and J. Walter Thompson will defend.
by on Mar 13, 4:00 PM
General Motors has placed its Buick, GMC, and Pontiac brands in review. Incumbents Lowe Worldwide, McCann-Erickson, Leo Burnett and Martin Retail Group will defend the $200 million account.
by on Mar 13, 4:00 PM
Radisson Seven Seas has placed its advertising account, estimated between $5 and $7 million, in review. Margeotes/Fertitta & Partners handles the work.
by on Mar 13, 4:00 PM
Agency.com has been named interactive agency of record by Del Monte Foods Company. The account will be managed out of Agency.com's San Francisco office. The agency will handle all Web site development, online marketing and digital strategy. Spending was not released.
by on Mar 6, 4:01 PM
Timbuk2, creator of urban lifestyle bags, has awarded its branding and marketing account to Gargantua, the design and branding unit of Butler, Shine, Stern & Partners. Gargantua will update the company's brand identity and unify its marketing collateral, catalogs, packaging, print and online materials.
by on Mar 6, 4:01 PM
EchoStar has placed the creative portion of its $150 million Dish Network account in review. Publicis currently handles the work.
by on Mar 6, 4:01 PM
OLIVIA, a travel and lifestyle company serving the lesbian community, has tapped Asterix Group to assist with all facets of brand strategy development and creative execution. The agency will provide brand strategy, and design brand materials and ad campaigns. Spending was not released.