Colby and Partners has been awarded the Newton Vineyard's advertising account. Assignments for the agency include brand strategy, creative duties, and Newton's new Web site. Newton formerly handled advertising duties in-house.

Global creative duties on Diageo's Smirnoff brand has moved from Bartle Bogle Hegarty to JWT. The account is valued at $30 million.

Professional Career Development Institute has selected WestWayne to handle interactive media planning and buying for its online marketing programs.

Unisys Corporation has chosen imc² as its digital marketing partner to build stronger customer relationships online and promote the Unisys brand.

Saatchi & Saatchi has exited Wal-Mart's $580 million creative and media review leaving GSD&M, Draft FCB, Martin Agency and Ogilvy & Mather as contenders.

J.C. Penney has ended its partnership with DDB and named Saatchi & Saatchi as its new lead agency. The account is valued at more than $400 million. Saatchi & Saatchi withdrew from the Wal-Mart review to avoid a conflict with the J.C. Penney account.

MGM/UA has awarded media buying duties on its estimated $100 million account to RPA.

Real Estate Web site Zillow.com has named Deutsch Los Angeles its agency of record. Deutsch helped Zillow develop its initial brand positioning and strategy and now becomes Zillow's partner for additional business and marketing strategy efforts. Spending was not released.

Eastwest Marketing Group has been awarded creative and promotional duties on the $75 million Bally Total Fitness account.