by on Apr 16, 2:45 PM
Old Harbor Outfitters selected VogtGoldstein as its first agency of record. The account was awarded without a review and billings were not disclosed.
by on Apr 9, 2:45 PM
Curtain Factory Outlet named Strategis as its agency of record. The account, previously handled on a project basis by local firms, was awarded following a number of projects completed by Strategis. Spending was not released. The agency will handle online and offline marketing, print and outdoor advertising and corporate identity. New work will break this month.
by on Apr 9, 2:45 PM
FUSE Communication was named marketing communications agency of record for Bentley Motors.
by on Apr 9, 2:45 PM
TM Advertising was tapped by Motel 6 to handle the brand's online advertising duties. The agency was hired following a three-month creative and strategic review. TM will be responsible for Web site design, online advertising and online HTML newsletter communication. A redesigned Web site will launch this spring.
by on Apr 9, 2:45 PM
Jeep awarded creative duties to Cutwater, a newly launched agency. The agency bested Element 79, Martin/Williams, BBDO and Downtown Partners for the win.
by on Apr 9, 2:45 PM
Publicis USA was tapped to create an upcoming branding campaign for Citi. Fallon remains Citi's agency of record.
by on Apr 9, 2:45 PM
TargetCast tcm was selected to handle U.S. media strategy and planning for Ruby Tuesday. The account is estimated at $50 million.
by on Apr 9, 2:45 PM
United Airlines moved creative chores on its $100 million account from Fallon to newly launched agency Barrie D'Rozario Murphy. Two agency founders worked on the UA account at Fallon.
by on Apr 9, 2:45 PM
RPA was awarded all strategic planning, creative, media planning and buying, direct response media and interactive duties for La-Z-Boy and the La-Z-Boy Furniture Gallery Network. The account, valued at $35 million, was previously handled by Doner.
by on Apr 9, 2:45 PM
Y&R Chicago, Mother, Saatchi & Saatchi and two unnamed agencies are pitching the Miller Lite and High Life advertising accounts, estimated at $150 million. Crispin Porter + Bogusky previously handled the account.