• Spalding - KSL
    Spalding awarded KSL media planning and buying duties on its multimedia campaign.
  • Johnson & Johnson
    Johnson & Johnson placed its $3 billion global media buying and planning account in review. Incumbents Universal McCann, OMD, Initiative and MindShare will defend.
  • Macy's - JWT
    JWT scored creative chores on Macy's upcoming fall campaign.
  • VML - Cadbury Schweppes
    Cadbury Schweppes tapped VML to handle digital marketing duties for its beverage brands, including Snapple, Dr Pepper, 7Up, Sunkist and Nantucket Nectars.
  • Greyhound - Butler, Shine, Stern & Partners
    Greyhound Lines awarded its advertising and marketing account to Butler, Shine, Stern & Partners. The agency pitched the account along with Hispanic marketing agency The Vidal Partnership and public relations agency Edelman. The account is estimated at $20 million.
  • Volvo
    Arnold and Fallon have advanced in the review for the creative portion of Volvo's $150 million advertising account. Incumbent Euro RSCG and 180 in Amsterdam did not advance.
  • la comunidad - Subway
    Citing creative differences, la comunidad Miami resigned the Subway advertising account. The agency was named Hispanic agency of record in July 2003.
  • Sears Holding Corp.
    Sears Holding Corp., owner of Sears Roebuck & Co. and Kmart, placed its $780 million media planning and buying account in review. Incumbents MindShare and MEC Interaction will defend.
  • R/GA - Sunglass Hut
    R/GA has been selected by Sunglass Hut to expand its online brand presence. R/GA was awarded the account after a three-month review, competing against agencies such as Organic and Avenue A/Razorfish.
  • Digital Pulp - Levitz Furniture
    Digital Pulp was selected by Levitz Furniture to re-vamp the company's e-commerce presence.
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