• Merkle - National Jewish Medical and Research Center
    Merkle was selected by the National Jewish Medical and Research Center to develop targeted direct marketing campaigns. Financial details of the three-year contract were not disclosed.
  • John Deere - GSD&M
    GSD&M was awarded creative and media duties on the $20 million John Deere account.
  • The Foundry Agency - Chick-fil-A
    The Foundry Agency was selected by Chick-fil-A to design and build the Chick-Fil-A.com Web site.
  • Smith Barney - McCann Erickson
    McCann Erickson was awarded creative duties on the $35 million Smith Barney advertising account. The agency bested Young & Rubicam and Gardner Nelson & Partners for the win.
  • LEVELTWO Advertising - Sanyo Energy
    LEVELTWO Advertising was awarded the Sanyo Energy (U.S.A.) Corporation/eneloop battery account. The agency will be responsible for brand positioning as well as developing an integrated advertising campaign and collateral materials for the company's eneloop rechargeable battery.
  • Lightspeed Holdings - DCODE
    Lightspeed Holdings, a provider of technology services to the financial trading markets and professional traders, selected DCODE to create a rebranding and online marketing campaign. Total spending is valued at $1 million.
  • Midas - Starcom
    Midas awarded its $40 million media buying and planning account to Starcom, without a review. Carat previously handled the account.
  • EDS
    McKinney, The Richards Group and TM Advertising are the three finalists remaining in contention for creative work on the $10-15 million EDS account. Bartle Bogle Hegarty previously handled the work.
  • The VIA Group - Maidenform
    The VIA Group has been selected by Maidenform as agency of record, following a review. The agency will handle advertising, branding, strategy, research, media planning and buying and interactive development.
  • DDB - Georgia-Pacific
    Georgia-Pacific awarded DDB creative duties on its paper towel and toilet paper brands.
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