by on Jun 25, 3:15 PM
DDB, Saatchi & Saatchi and DraftFCB are the three remaining finalists in contention for Wrigley's global creative duties.
by on Jun 25, 3:15 PM
Johnson & Johnson shifted creative duties on five of its brands -- Band-Aid, Reach, Stayfree, Monistat and K-Y -- from McCann Erickson to roster agencies DDB, JWT and Lowe.
by on Jun 25, 3:15 PM
Butler, Shine, Stern & Partners was awarded creative and media duties on the $30 million Epson account. BSSP was awarded the integrated media and creative account for Epson consumer printers, and its home and business projector business. DDB Los Angeles will retain the professional printer portion of the business. The agency bested VitroRobertson and SS+K for the win.
by on Jun 25, 3:15 PM
Frontier Airlines selected Nurun as its interactive agency of record, responsible for interactive marketing eCRM programs, as well as redesigning the company's corporate Web site.
by on Jun 18, 3:30 PM
Philly Pretzel Factory tapped Oxford Communications as agency of record for its marketing and communications work. The agency will handle advertising, public relations, graphic design and strategic planning.
by on Jun 18, 3:30 PM
Checkers Drive-In placed creative chores on its $35 million advertising account in review. The company recently split with its agency, Amalgamated.
by on Jun 18, 3:30 PM
Mullen was awarded the U.S. Department of Defense Joint Advertising, Market Research & Studies program contract, following a mandatory review. Mullen, which won its original JAMRS contract in 2002, will continue to handle advertising, direct marketing, interactive and public relations services. The term of the new contract is for one year, with four additional annual options. The total annual estimated contract value is $50 million.
by on Jun 18, 3:30 PM
Amalgamated, Bernstein-Rein, Merkley + Partners and The Richards Group are the four agencies competing for creative duties on Big Lots' $50 million advertising account. SBC Advertising previously handled the account.
by on Jun 18, 3:30 PM
Wal-Mart awarded its $60 million multicultural media planning and buying account to 42 Degrees.
by on Jun 18, 3:30 PM
Peppercom added two clients to its roster: Jump Associates and Foreversafe.