by on Jun 18, 3:30 PM
Empower MediaMarketing, Cincinnati, has been awarded media planning and buying duties by Living Essentials, makers of 5-Hour Energy. Billings were not disclosed.
by on Jun 18, 3:30 PM
Best Buy selected BBDO New York as agency of record for its $200 million account. The agency will handle account planning, creative, and media work, which was previously handled in-house. In addition, Best Buy will expand its relationship with Crispin, Porter + Bogusky beyond Geek Squad to partner on business development and in-store activation opportunities for the Best Buy brand.
by on Jun 18, 3:30 PM
Outback Steakhouse and Carraba's Italian restaurants have placed their $90 million media buying and planning account in review. Work is currently split between Doner and MPG.
by on Jun 18, 3:30 PM
Anomaly has withdrawn from the $25 million Porsche review.
by on Jun 11, 3:30 PM
Giant Ideas was named agency of record for national food processor George E. DeLallo Company. The scope of the work will begin with a Web site redesign, scheduled to launch nationally at the end of the year.
by on Jun 11, 3:30 PM
xG Technology named St. John & Partners agency of record, responsible for creative, consumer research and online marketing components.
by on Jun 11, 3:30 PM
DDB Canada was named agency of record for Blockbuster Canada. The agency will develop television, print, radio, online and customer relationship management strategies.
by on Jun 11, 3:30 PM
JWT has dropped out of the review for Global Hyatt's $40 million worldwide account. Euro RSCG remains in contention and two agencies previously cut from the review have been invited back into the fray.
by on Jun 11, 3:30 PM
Toronto.com and LiveDeal.ca selected GJP Advertising as their marketing communications agency. The agency was awarded both accounts following a review.
by on Jun 11, 3:30 PM
Bissell placed creative duties on its $35 million advertising account in review. Incumbent Campbell-Ewald will not defend.